Essential Guide to Amazon Operations: Key Steps from FBA Shipping to Brand Management
Things to note before Amazon FBA shipment
1. Correct way to label product
- When printing product labels, sellers should note that the number of labels for each SKU is set to the number of labels on one piece of A4 paper to avoid mislabeling.
- When labeling, be sure to verify whether the product matches the label one by one to prevent the Amazon warehouse from sending the wrong goods and causing customer complaints.
- If the product already has a barcode, you can consider covering the original barcode when applying a new label to ensure identification accuracy in the FBA warehouse.
2. Product outer box label
- For FBA shipments, in addition to product labels, each outer box also needs to be labeled with an FBA label.
- In order to ensure the integrity of the labels during transportation, it is recommended to affix several more labels to both sides of the box and secure them with transparent tape.
- Amazon has restrictions on the weight and volume of a single box. For example, the weight of a single box for shipments sent to FBA warehouses in the United States must not exceed 50 pounds (approximately 22.5kg), and the length of a single side cannot exceed 25 inches (i.e. 63.5cm).
3. Fill in weight and dimensions
- When creating a Listing, the default is self-shipping, and then it is switched to FBA shipping. At this time, you need to ensure that the product quantity, packaging size and weight information are accurate.
- Especially in Europe, inaccurate information may lead to delays in warehousing or additional costs.
4. FBA shipping timeframe
- Insufficient stocking will lead to stock outages and affect account performance, while overstocking will occupy funds.
- Consider using multiple cross-border logistics methods to reduce costs and risks.
Key measures to avoid brand abuse
1. Handle violations of registered or authorized stores
- Regularly inspect authorized stores to ensure they are operating legally.
2. Register other sites of the same entity
- Prevent violations of one site from affecting other sites.
3. Control the number of brand authorizations
- Reduce the number of authorized stores to reduce the risk of brand abuse.
4. Brand complaint strategy
- Reasonably control the frequency of complaints to avoid being considered abusive by Amazon.
The basis of Amazon’s no-source model
- Novice sellers should first familiarize themselves with the Amazon platform rules and cannot rely on past experience to ignore platform regulations.
The innovation of Amazon platform
1. A model that emphasizes products over stores
- Emphasis on individual products rather than store decoration.
2. FBA logistics system
3. Opportunities for new sellers
- The platform gives new sellers room to grow.
4. Pay attention to consumer experience
- Protect consumer rights and interests.
Benefits of becoming a Prime seller
- Improve product competitiveness.
- Increase sales.
- Increase customer satisfaction.
- Improve reviews and credibility.
Amazon Product Selection Guide
1. Price per customer
- Select products priced between $25 and $50 each.
2. Seasonality
3. Variations
- Pay attention to the number of product variations.
4. Volume
- Choose products that are moderately sized.
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