Full analysis of Amazon’s promotion strategy: from full discounts to flash sales, increase sales in all aspects

Amazon promotion and advertising strategy

Promotion strategy

Amazon sellers can increase product sales through a variety of promotional strategies, including full discounts, flash sales, coupons, etc. When creating promotions, sellers need to carefully set promotion conditions, such as minimum consumption amount, products that meet specific conditions, etc. Additionally, it’s critical to optimize promotion titles and descriptions to entice consumers to click and participate in the promotion. For example, money off, as one of Amazon’s free promotion methods, can help sellers increase product sales, create popular products, and increase exposure.

Advertising Promotion

Using Amazon’s advertising services, such as sponsored products (search advertising), sponsored brands (brand advertising) and sponsored display (display advertising), sellers can display products to more target customers and increase product exposure and sales. . At the same time, using “Amazon Product Promotion” during Prime Day can help sellers increase product exposure, and the number of clicks that generate sales may also increase accordingly.

Use of promotional tools

Social media promo codes

Social media promotion codes are Amazon’s official tool to help sellers promote their products. Sellers can save a lot of money if they skillfully use social media promotional codes. Amazon officials will help sellers promote their products, and product discount information will reach buyers through Amazon’s various cooperation channels.

Promotion code management

After entering the “Promotions” page, click “Manage Your Promotions” and click “Search” to view all promotions. Click “Active” to view ongoing promotions, or click “Pending” to view promotions that have not yet started.

Coupon settings

There are two main types of coupons on Amazon’s cross-border e-commerce platform, one is discount coupons, and the other is multi-buy coupons. How do sellers set up coupons? The specific steps are as follows:

1. Select the “Coupon” option to enter the “Coupon” page.
2. Click the “Create your first coupon” button at the top of the page.
3. Follow the prompts and set product coupons.

New product promotion and unsaleable cleanup

Promotion can bring considerable traffic and conversions to products. Under normal circumstances, promotions are mainly suitable for new product promotions, slow-selling products and holidays. For new products, flash sales are to boost rankings and sales and accumulate reviews; for hot-selling items, flash sales can seize keyword ranking positions; and for slow-selling items, flash sales can quickly clear inventory.

Amazon flash sale and seven-day promotion

Flash sale event

As a magic weapon in the marketing industry, flash sales can help merchants facilitate transactions and attract traffic, and are well received by consumers. Sellers need to choose appropriate advertising services and advertising strategies based on their product characteristics and market needs to improve advertising effectiveness and return on investment.

Seven-day promotion

Amazon’s seven-day promotion is an important time for sellers to obtain sales opportunities, and mastering key promotion skills will bring better sales results to sellers. By focusing on strategies such as ranking, selling orders, promoting core words, and optimizing advertising placement, sellers can stand out in the seven-day promotion, attract more buyers’ attention, and achieve sales growth.

Amazon site promotion

Discount upon purchase

Money off is a free promotion method on Amazon, which is of great benefit to sellers in increasing product sales, creating popular products, and increasing exposure.

Coupons and Prime exclusive discounts

The functions and promotions of coupons and Prime exclusive discounts are similar, but the corresponding buyer front-end display characteristics, applicable groups, fees, etc. are different.

Amazon off-site promotion discount code

Create Amazon discount code

1. Log in to your Amazon seller account.
2. Select the products you want to promote in the sale.
3. In Seller Central, go to the Promotions or Promotions option and select Create Discount Code.
4. Generate a discount code.

Promote Amazon discount codes

1. Share discount codes.
2. Partner with other websites, blogs, or social media influencers to promote discount codes.
3. Provide regularly updated discount codes.

Please note that the content in the above articles comes from the reference articles provided, and has been integrated and fine-tuned as required.