Detailed explanation of Amazon flash sale activity: from application to strategy optimization

Amazon flash sales are a common strategy for sellers to increase store traffic and sales. This article will comprehensively analyze the relevant knowledge of Amazon Flash Sale activities from aspects such as application methods, inventory requirements, traffic acquisition, operation methods, and strategy optimization.

How to participate in the flash sale event?

There are two ways to participate in the flash sale event: one is to apply for registration through the investment manager; the other is to apply directly to Amazon officials in the background. There is no substantial difference between the two application methods.

Price and quantity setting of flash sale event

In the flash sale event, the maximum flash sale price is US$7.19, and the actual price must be lower than or equal to this price. The recommended promotional quantity is 105 pieces, which means the actual inventory needs to exceed this quantity. Before the flash sale, the listing cannot increase the price, Amazon will detect it.

How to occupy a better position and rank?

Amazon will determine the display position of flash sale products based on discount intensity, sales volume and other factors. Sellers can improve placement by offering more variations (such as sizes, colors, etc.) and lower prices.

Quick sale activity status query

Sellers can check the activity status in the flash sale control panel. Different statuses represent different review progress:

• Draft: not yet submitted or submission failed;
• Under review: waiting for Amazon approval;
• Editing required: Some information needs to be corrected before review can continue;
• Waiting: meets the conditions and is waiting for scheduling;
• Coming soon: time allocated;
• Ongoing: The activity is in progress;
• Ended: The event is over;
• Suppressed: Does not meet eligibility criteria;
• Cancelled: Manually canceled or does not meet the criteria.

Flash sale inventory requirements

When participating in flash sales, sellers must ensure that their products meet Amazon’s quality and availability standards. At the same time, sufficient inventory must be available to handle peak order volumes. In addition, you need to offer attractive price offers and be able to ship within a limited time.

Amazon site flash sale traffic entrance

Today’s Deals page is an important natural traffic entrance to the Amazon site. It contains various types of promotions such as Deal of the Day, Lightning Deals, Savings & Sales, Coupons, and Prime Early Access Deals. Among them, Deal of the Day is the most attractive, but the threshold is extremely high; Lightning Deals is more suitable for ordinary sellers.

How to operate flash sale

When a product performs well, Amazon will recommend it to participate in flash sales. Sellers can select appropriate products to submit in the Seller Center backend, and set the price and quantity as required.

Flash sale progress bar plus inventory

During the flash sale, sellers can increase inventory at any time to ensure supply. Specific steps include creating product information or copying existing information.

Flash sale activity strategies and product selection ideas

In order to improve the flash sale effect, sellers can adopt the following strategies:

• Increase advertising budget to speed up the progress bar;
• Set up automatic and manual campaigns ahead of time;
• Choose products with market potential;
• Emphasis on product differentiation;
• Analyze competitors.

By properly planning and executing these strategies, sellers can not only effectively increase sales, but also enhance brand influence.

In summary, Amazon flash sales are a good opportunity for sellers to increase sales and clear inventory. Understanding and mastering the relevant rules and techniques can help sellers make better use of this tool and achieve business goals.