An efficient strategy that combines Amazon advertising promotion with spiral marketing
In the Amazon sales process, advertising promotion and spiral marketing are important means to increase product exposure and sales. In order to help sellers better achieve sales goals, this article integrates the efficient methods of the two strategies.
Advertising promotion strategy
Advertising leakage
By setting different bids, set up omission advertising campaigns, and use low-cost CPC to cover more keywords and obtain more traffic and clicks.
How to expand advertising
Use various channels to select words and expand words to expand different types of advertisements, including SP, SB, SD, etc., as well as expand single-variant advertisements to increase product exposure and click-through rates.
Large Coupon + Big Words
Set up large coupons and place ads on Dazi to attract consumers to see highly discounted products on the homepage and promote clicks and purchases.
Seed link/cross-site synchronization of comments
Conduct review seeding operations by placing the product on other sites, and increase the exposure and credibility of the product after the reviews are synchronized.
How to copy ads
Copy the ads that perform well and set up different bids to test different ad positions and conversion effects, and ultimately optimize the ad delivery effect.
Promote misspelled words to reduce advertising costs
Use the traffic of misspelled words to reduce CPC costs and improve advertising efficiency and revenue.
Price fine-tuning method
Stimulate the system to give more traffic by fine-tuning product prices, continue to observe the effects and make adjustments to increase sales.
Contact Flash Sale
Prepare sufficient inventory at the appropriate time, and promote products through flash sales and other methods to increase product exposure and sales.
Low CPC + high percentage card homepage position
Set a low CPC and match it with a high percentage to obtain the best advertising position and click conversion rate at the lowest cost, and increase natural traffic.
Exclusive setting at night
Set exclusive discounts at night and maintain normal price sales during the day to cope with price wars and improve product competitiveness.
Spiral play strategy
Stimulate store sales
When purchasing products on Amazon, customers cannot touch the products directly, so they can only rely on product descriptions, photos, prices and other information for consumption behavior. Low-price spirals can attract sales quickly. After the goods enter the warehouse, the price should be lowered to stimulate customers to place orders, and then sales volume should be activated so that the products can be ordered quickly.
Ensure sufficient inventory
Out of stock will cause rankings to drop and advertising costs to increase. In the spiral product model, sales are generally in a state of rapid growth. In this process, the most taboo thing is out of stock and no inventory, so merchants must pay close attention to inventory. Out of stock is a situation that every merchant should avoid.
In-site PPC advertising to attract traffic
As the number of Amazon merchants continues to increase, the natural traffic provided by the platform is becoming less and less. Merchants can use on-site PPC advertising to attract traffic.
Add product reviews
In most cases, users should see positive reviews for an item before placing an order. Products without positive reviews can make customers hesitate to buy them. Good reviews are particularly important for conversion rates, and merchants should take measures to appropriately adjust the number of positive reviews.
Through the implementation of the above advertising promotion and spiral marketing strategies, sellers can more effectively increase the exposure, click-through rate and sales of their products, thereby achieving better sales performance and brand effect.