Essential tools and strategies for Amazon sellers: from logistics tracking to keyword selection

To operate a store on Amazon, sellers need a series of tools and technologies to optimize operational efficiency and improve sales performance. Here are some key tools, how to use them, and how to choose the right keywords to increase your product visibility.

Essential Tools

1. Amazon FBA Calculator

The Amazon FBA Calculator is a free online tool that helps sellers calculate Amazon FBA fees, including inventory value and shipping costs. By automatically calculating fees and costs, sellers can better understand their business model and financial health.

2. Amazon Logistics Calculator

Similar to the FBA calculator, this tool focuses on calculating fees, shipping costs, and inventory value for Fulfillment by Amazon services. It provides sellers with accurate fee and cost estimates, helping sellers better manage operating costs.

3. ShipStation

As Amazon’s official logistics management tool, ShipStation can help sellers process orders, track inventory and forecast sales. It provides order processing, logistics tracking, inventory management, reporting and analysis functions to help sellers optimize logistics processes and improve efficiency.

4. Invoicing and Billing Software

By using invoice generation tools, sellers can easily create and send electronic invoices, track orders and collect payments. This type of software also provides functions such as customizing bills, automatically sending bills, and customer management to help sellers better manage their finances.

5. Amazon Sellers Central

As the center for Amazon sellers, this official website provides a wealth of sales information and tools, including product optimization, advertising management, inventory management and other functions to help sellers increase sales and profits.

6. Mobile Inventory

Mobile inventory management tools allow sellers to view and manage inventory anytime, anywhere. It provides inventory management, product search, price tracking, sales forecasting and other functions to facilitate sellers to monitor inventory status in real time.

7. Inventory Optimization Software

Inventory optimization software can help sellers automatically adjust inventory levels based on sales data and market demand to reduce the risk of slow sales. It also provides functions such as elimination of slow-moving goods, product allocation, and inventory warnings to help sellers better manage inventory.

8. Price Checking Tools

Price comparison tools help sellers monitor competitor prices and make adjustments based on market trends. This helps sellers develop competitive pricing strategies and improve sales competitiveness.

Guide to precise keyword selection

1. Insight into user search behavior

Before choosing keywords, it is crucial to have a deep understanding of your target audience’s search behavior. Analyzing user search behavior and understanding the keywords they search for on Amazon can help to better target target keywords.

2. Take advantage of Amazon search suggestions

Amazon’s search suggestions are a treasure trove. By entering relevant keywords, the system will provide you with commonly used search terms by users. Use this feature to mine potential keywords and expand your advertising coverage.

3. Competitive product analysis

Analyzing the advertising strategies of competing products and understanding the keywords they choose can provide you with a lot of inspiration. But at the same time, pay attention to maintaining uniqueness, do not completely copy your opponent’s keywords, and choose words that are suitable for your products in a targeted manner.

4. Prioritize long-tail keywords

Compared with short-tail keywords, long-tail keywords are more specific. When selecting keywords, give priority to long-tail keywords to improve the accuracy of advertising.

5. Utilize Amazon Advertising Reports

Regularly check Amazon Advertising reports to understand the performance of each keyword. Based on actual data, adjust advertising strategies in a timely manner, strengthen keywords with good results, and weaken keywords with poor results.

Advantages and usage methods of Amazon seller logistics tracking

What is Amazon seller logistics tracking?

Amazon seller logistics tracking is a logistics service provided by Amazon to sellers. When sellers sell goods on the Amazon platform, they can use this service to track the logistics status of the order, including the shipment, transportation, and delivery of the order.

Advantages of logistics tracking for Amazon sellers

• Real-time monitoring of order status: Through Amazon seller logistics tracking, sellers can understand the logistics status of orders in real time, grasp the progress of orders in a timely manner, and provide better services to customers.
• Improve logistics efficiency: Amazon seller logistics tracking can help sellers discover logistics problems in time and take effective measures to solve them to avoid the occurrence of logistics problems, thereby improving the logistics efficiency of orders.
• Improve customer satisfaction: Through Amazon seller logistics tracking, sellers can understand the logistics status of orders in real time, handle problems in a timely manner, and improve customer satisfaction.
• Improve inventory management efficiency: Amazon seller logistics tracking can help sellers grasp inventory status in real time and understand which products need to be restocked or removed from the shelves, so as to better manage inventory and avoid inventory overstock or out-of-stock situations.

How to use Amazon seller logistics tracking?

• Enter Seller Center: On the “Order Management” page of Seller Center, select the “Order Report” option to enter the Amazon seller logistics tracking interface.
• Select the order to be tracked: In the Amazon seller logistics tracking interface, you can select the order to be tracked based on the order number, product name and other information.
• Track the logistics status of the order: After selecting the order to be tracked, you can view the logistics status of the order, including the shipment, transportation, and delivery of the order.
• Handling logistics problems: If there are logistics problems with the order, they can be dealt with in time to avoid the impact of logistics problems on order processing.

Notes

• Update order status in a timely manner: Sellers should update order status in a timely manner to ensure that customers can understand the logistics status of the order in a timely manner.
• Choose the appropriate logistics method: Sellers should choose the appropriate logistics method based on the actual situation of the order to provide better logistics services.
• Avoid logistics problems: Sellers should strictly control logistics links during order processing to avoid logistics problems and improve order processing efficiency.

Steps and considerations for adding variations

What are variants

On Amazon, variations are products with similar product features and attributes, but with different colors, sizes, materials, etc. Amazon considers products with the same ASIN (Amazon Standard Identification Number) as variations. Sellers can manage products and improve sales by adding variations.

Steps to add variations

• Log in to Amazon Seller Center, select “Inventory”, “Add Product”.
• Select “Variation Product” and enter basic information such as title, brand, manufacturer, etc.
• In the “Variant” option, select the variant you want to add, such as color, size, material, etc., and set the price, quantity and other related information.
• Confirm all information, preview product information, and then submit to add.

Notes

• Confirm product attributes: Before adding variations, sellers need to confirm product attributes, such as size, color, material, etc. These attributes will form the basis of the variant, and sellers need to ensure they are accurate and complete.
• Confirm product uniqueness: Amazon requires that variant products must have the same ASIN, so sellers need to ensure that the products are sufficiently similar and unique.
• Manage inventory: After adding variations, sellers need to manage inventory and sales. Sellers can use inventory management tools provided by Amazon, such as automatic replenishment, inventory alerts, etc., to ensure adequate inventory and timely shipments.
• Manage prices: Sellers need to price and manage prices reasonably based on the characteristics of different variants and competition to improve sales performance and profits.
• Improve customer experience: Adding variations can improve customers’ shopping experience and selectivity. Sellers can provide detailed product descriptions and pictures to help buyers choose the product that best suits them.

By making reasonable use of the above tools and services, sellers can better manage Amazon FBA business, optimize operational efficiency, and increase sales and profits. In addition, by in-depth understanding of user search behavior and selecting appropriate keywords, product exposure and sales performance can be further improved.