Full analysis of Amazon product main images and advertising production strategies

On the Amazon platform, product main images and advertising production are important components to improve product exposure and sales conversion rate. This article will introduce in detail the key factors of Amazon main image selection and production, as well as the core aspects of advertising production, to help sellers attract consumers’ attention more effectively.

Selection and production of Amazon main images

1. The importance of the main image

The main image plays a vital role in the Amazon page. It is the only fixed element that displays the product in all display interfaces. The quality of the main image directly affects consumers’ click-through rate and purchase intention, so sellers must be particularly careful when making the main image.

2. Basic requirements for main image

According to Amazon’s official rules, the main image must adhere to the following standards:

• Pure white background: Products must be displayed on a white background, which is Amazon’s basic requirement.
• No text and logos: The main image must not contain any text, logos or watermarks.
• Product proportion: The product must occupy more than 85% of the display area of ​​the image.
• High Definition: It is recommended to use clear images of at least 1000 x 1000 pixels to ensure the presentation of details.

3. Type and order of main images

It is generally recommended to upload six main images, although Amazon supports more images. The type and order of main images should be adjusted according to product characteristics:

• First main image: It needs to show the product itself and meet the above basic requirements.
• Attached Picture Display: Attached pictures can show the functionality, usage scenarios, detailed drawings and dimensional parameters of the product, etc., to help consumers better understand the product features.

Key steps in Amazon ad creation

1. Define the target audience

The first step in creating a commercial is to identify your target audience. Sellers need to determine the style and content of their ads based on the age, interests, and needs of their audience.

2. Create unique visual effects

Visual effects are an important factor in advertising to attract the audience’s attention. Through dynamic effects and creative shooting techniques, commercials can show greater appeal and appeal.

3. Selected background music

Background music plays a role in enhancing emotional resonance in advertising. Choosing music that matches the product theme can make the commercial more dynamic.

4. Highlight product selling points

The key to commercials is to effectively showcase the product’s unique selling points. Use vivid scenes and text descriptions to attract the audience’s attention and make them more likely to want to buy.

5. Time control

The duration of commercials must be strictly controlled to avoid excessive length that may cause audience fatigue. Ensuring that the commercial is concise and clear, with the core message highlighted, can improve the effectiveness of information delivery.

Image production skills

1. Shooting method

Taking high-quality photos of your products is crucial. Key techniques include lighting, composition, and shooting techniques to ensure product images are beautiful and authentic.

2. Lighting techniques

Using the correct lighting method can greatly improve the quality of product photos. For products made of different materials, use different lighting methods (such as hard light, soft light, backlight, etc.) to highlight the color and texture of the product.

By combining all the above strategies and techniques, Amazon sellers can further enhance the market appeal and competitiveness of their products, thereby driving sales growth. Effective main images and ads will not only attract clicks, but also promote actual purchasing behavior.