Amazon Seller Success Guide: From Registering a Store to Optimizing Product Launch

Key steps to register an Amazon store

Registering an Amazon store is an important step in starting to sell and run a business online. As one of the world’s largest e-commerce platforms, Amazon provides sellers with a vast market and many sales opportunities. The first step to register an Amazon store is to create an Amazon seller account. Visit the Amazon Seller Center website and follow the instructions to fill in the necessary information, such as email, password, store name, etc. Make sure to provide accurate and valid information for smooth account creation.

During the registration process, you need to choose the store type that suits your business type. Amazon offers two main store types: individual sellers and professional sellers. Individual sellers are suitable for small-scale sellers who are just starting to sell, while professional sellers are suitable for sellers with larger scale and needs. Choose the appropriate store type based on your needs and goals.

During the registration process, you need to provide basic information about the store. This includes store name, trademark (if any), contact information, country or region, etc. Ensure that the information provided is accurate, clear, and complies with Amazon’s requirements and policies.

During the registration process, you need to set up payment and settlement methods. Choose the payment method that suits you, such as bank transfer or check, and provide the corresponding account information. Ensure that the payment and billing information provided is accurate and meets Amazon’s requirements and security standards.

During the registration process, you need to read and accept Amazon’s seller agreement. This is a contract between the seller and Amazon that sets out the rights and responsibilities of both parties. Make sure you read the agreement carefully and understand its terms and provisions.

Once you’ve completed your registration, you’re ready to start selling. This includes having product inventory, product information and images ready, as well as developing an appropriate pricing strategy and marketing plan. Make sure you have the skills to process orders, ship orders, and provide customer service.

Key steps and practical suggestions for product launch

Publishing products for Amazon sellers is a critical step to achieve online sales and expand market share. By publishing products on Amazon, sellers can leverage the platform’s brand and traffic to attract the attention of potential buyers and increase product exposure and sales opportunities. Listing products is also an important way for sellers to establish credibility and win the trust of buyers.

Sellers need to register an Amazon Seller Center account first in order to start the process of publishing products. Prepare detailed product information, including product title, description, keywords, specifications, etc. At the same time, prepare high-quality product pictures and video materials to attract buyers’ attention.

When publishing products, sellers need to choose the correct product category and ensure that the product is placed under the appropriate category to facilitate buyers’ search and browsing. Fill in detailed product information on the release page, including product title, description, keywords, specifications, etc. Ensure the accuracy and completeness of information so buyers have a clear understanding of the product.

Sellers should provide high-quality, clear product images and optimize them according to Amazon’s requirements. Additionally, consider adding a product video to showcase the product’s features and how to use it.

Sellers should learn more about Amazon’s publishing policies and requirements to ensure product compliance and compliance with the platform’s regulations. Sellers can improve the conversion rate and attractiveness of product pages by optimizing product titles, keywords, and descriptions, as well as providing clear and detailed product images and videos.

Amazon offers a variety of promotional and advertising tools that sellers can use to increase product exposure and sales.

Requirements for product portfolio sales

For product combination sales, Amazon stipulates that all products participating in the combination sale must comply with Amazon’s product listing policy and combination sales policy. Failure to comply with relevant regulations may cause the products sold in the combination to be deleted by Amazon, and even the account will be deleted. affected. Therefore, sellers should pay attention to the following points when selling products in combination:

• The combined products must be highly complementary.
• When conducting combined sales, video games or media products such as books, music, videos, and DVDs (BMVD) cannot be combined as main products, but they can be combined as auxiliary products.
• There are multiple products in a portfolio, and each product may belong to a different category. Sellers can determine the category of the entire portfolio based on the category of the main product with the highest unit price (highest value) in the portfolio.
• Tools used for packaging (such as gift boxes) are not used as secondary products in the package.
• If the seller provides the buyer with an order receipt, the details of the receipt must be consistent with the actual product sold.

Specific requirements for food sales

Amazon’s specific requirements for food sales include:

• Transparency of product information: Amazon requires sellers to provide detailed food information, including product descriptions, ingredient lists, nutritional information, packaging specifications, etc. This requirement is intended to protect consumers’ right to know and enable them to make informed purchasing decisions.
• Packaging and labeling standards: Food packaging must meet hygienic standards to ensure the quality and freshness of food during transportation and storage. At the same time, food labels must be clear and readable and contain necessary product information, such as production date, shelf life, ingredients and warnings.
• Food safety and hygiene regulations: Sellers must comply with local food safety and hygiene regulations to ensure that every aspect of food from production to sales meets standards. This not only protects the health and rights of consumers, but also maintains the reputation and reliability of the Amazon platform.

Sales process

Today, the Amazon marketplace is profitable for many sellers. But choosing wisely is crucial. Before you learn how to sell on Amazon, you have to develop a strategy to make sure everything goes according to plan. A business plan should include your company mission, market analysis, goods and services, marketing and sales strategy, financial plan, and more. You have to conduct market research, check trends, understand your competitors, and choose the type of product you want.

In order to successfully sell on Amazon, you must identify a profitable niche. Conduct market research to find trendy and competitive items relevant to your interests.

Once you have identified your niche, you need to do market research to confirm it. Watch your competitors’ sales over time. By monitoring your competition, you can gain a more accurate understanding of your market, area of ​​expertise, or niche.

Personal accounts are different from professional accounts. The first one is free, but expect to pay $1 for each subsequent item you sell. For the second one, you have to pay $39.99 per month. The best solution is to start with Personal and then go to Pro when your monthly sales exceed 40 items.

Sellers prefer FBA. FBA, or “Fulfillment by Amazon,” is the process by which Amazon stores your products in inventory, processes your orders, and provides customer assistance. Merchant fulfillment means that Amazon individual sellers package and ship the goods themselves. In this case you will be responsible for managing, storing and dispatching your goods upon receipt of your order.

Without credibility, not many people would dare to buy your product. As you might have guessed, reviews play a vital role in building trust with your customers. Shoppers must choose between sellers offering the same type of product. Specific sellers with more positive reviews will be prioritized.

Conclusion

To sum up, the success of Amazon sellers requires efforts in many aspects, from registering a store to optimizing product launches. Only by fully understanding Amazon’s rules and requirements can you better utilize this platform to achieve your sales goals. Hopefully the above guide will help sellers achieve better results on Amazon.