Amazon product display strategy: comprehensive analysis from main image to detail page

On a huge e-commerce platform like Amazon, it is particularly important for merchants to attract customers and facilitate transactions through effective visual marketing strategies. This article will focus on the core elements of Amazon product display—main images, secondary images, and detail pages—to help merchants better understand and apply these key elements.

The importance and specifications of the main image

The main image is the first image that customers see in the search results. Its main function is to attract customers’ attention and make it stand out among many products. In order to achieve this goal, Amazon has put forward a series of specific requirements for the main image:

• Show actual product: The main image must show the actual product itself and cannot be an illustration or non-physical photo. In addition, images should not contain any accessories, supports, or other embellishments that may be misleading.
• Size Requirements: The longest side of the image must be at least 1000 pixels to enable scaling and improve user experience. At the same time, the shortest side should not be less than 500 pixels to ensure successful upload.
• No logo, watermark or descriptive text: In addition to the brand logo of the product, no logo, watermark or descriptive text of any form may be added to the image.

The functions and characteristics of sub-pictures

Sub-pictures are mainly used to show different perspectives or details of the product to help customers further confirm whether the product meets their needs. It is equivalent to the process of a customer picking up the product for inspection.

Design concept of details page

The details page plays the role of a “professional shopping guide”, persuading customers to complete their purchase decision by providing detailed product information. It is worth noting that in foreign markets, independent shopping culture is prevalent, so Amazon did not initially set up a dedicated details page concept.

New trends in video display

In addition to traditional image display methods, Amazon also allows sellers to add video content to their product detail pages. This feature is currently limited to sellers who have completed brand registration and requires videos to meet certain technical standards.

Resolving ad display issues

For those merchants who advertise on Amazon but have poor results, there are several common reasons that may cause the ads to fail to display effectively, including insufficient ad running time, low bids, improper keyword settings, and poor listing optimization. In place and promoting products that are too unpopular, etc. These problems can be solved by extending the ad running cycle, adjusting bidding strategies, optimizing keyword settings, and improving product information.

In short, Amazon merchants need to deeply understand the meaning behind each display form and develop targeted marketing plans accordingly, so that they can truly maximize the effectiveness of visual marketing.

The above content is compiled from multiple articles, aiming to provide Amazon sellers with more comprehensive product display guidance.