Complete analysis: Amazon advertising billing cycle and deduction rules

In the fiercely competitive e-commerce environment, if sellers want to increase the exposure of their Amazon stores to drive sales, not only daily store operations are required, but reasonable advertising is also essential. This article details the billing cycle and deduction rules of Amazon advertising to provide sellers with a clear reference.

1. Amazon advertising bill settlement cycle

Amazon typically deposits sales proceeds into a seller’s bank account within two weeks of the seller signing up. At the same time, advertising fee bills will also be settled every 14 days. It is worth noting that sellers need to ensure that the account balance is at least 25 yuan, because later commission fees and customer refunds will have an impact on the balance.

On the seller platform, sellers need to enter valid bank account information. After settlement is completed, the relevant billing information will be published in the reporting section of the platform, and the sales revenue will then be deposited into the corresponding account through bank transfer.

2. Deduction rules for Amazon advertising

1. Billing and deduction according to PPC mode

The PPC (Pay Per Click) model is the most common billing method in Amazon advertising. In this model, ads related to keywords searched by consumers will be sorted and displayed based on the bid. When consumers click on an ad, advertising costs are deducted. It should be emphasized that even if consumers do not place an order, clicking on the advertisement will consume advertising costs until the daily advertising budget is used up, at which time the advertisement will be suspended. The higher the bid, the higher the ad will be ranked in the search results, resulting in a higher probability of being displayed and clicked.

2. Billing and deduction based on CPM mode

CPM (Cost Per Mille) is another advertising billing model that is usually used less frequently. This model charges based on impressions, not clicks. Advertisements are displayed according to a certain algorithm on user browsing pages. As long as the set display volume is reached, corresponding advertising fees will be paid.

Summary

From the above content, it can be seen that the settlement and deduction rules of Amazon advertising are relatively clear and fair. Sellers should prepare an advertising cost budget in advance to obtain the best results during the advertising process.