How to efficiently modify product categories on Amazon?

Amazon, as one of the world’s largest e-commerce platforms, provides sellers with convenient and efficient sales channels. On the Amazon platform, correct product classification is very important for sellers, as it can help buyers find the products they want to buy more easily. So, how to effectively modify product categories on Amazon?

Understand the importance of Amazon product classification

Modification of product categories can make it easier for consumers to search and browse products. If products are not categorized correctly, consumers may spend more time and energy looking for the products they need, which will reduce consumers’ purchasing experience and satisfaction. By modifying the product classification, the products can be better presented in front of consumers, improving purchasing efficiency and experience.

In addition, modifications to product classification can also increase sales and sellers’ competitiveness. On Amazon, products in the same category will compete with each other, and through reasonable classification and archiving, you can improve your product ranking and exposure, thereby increasing sales and competitiveness.

How to modify product classification?

Understand Amazon’s product classification system

Before modifying product classification, sellers first need to understand Amazon’s product classification system. The Amazon platform adopts segmented product categories, and each category has different subcategories. Sellers need to be familiar with Amazon’s classification structure and understand the definitions and characteristics of each category.

Select the appropriate main category

When modifying product categories, sellers need to select the main category suitable for their products. The main category is the major category of products on Amazon. Sellers can choose the appropriate main category based on the nature and use of the product. Choosing the right main category can make it easier for buyers to find your products.

Consider subcategories

After the main category is determined, sellers need to further select appropriate subcategories. A subcategory is a more specific classification under the main category that more accurately describes the attributes and characteristics of the product. Sellers can browse the subcategories of similar products on the Amazon platform to find the subcategory that best suits their products.

Follow Amazon’s classification policies

When modifying product classification, sellers need to follow Amazon’s classification policy. Amazon has some specific regulations and requirements for each category, and sellers need to ensure that their products comply with the corresponding regulations. Failure to follow classification policies may result in product rejection or violation processing.

Specific steps to modify product classification

Sellers can modify product categories through Amazon Seller Center. The specific steps are as follows:

1. Log in to Amazon Seller Center and enter the “Inventory” page;
2. Find the product that needs to be modified and click the “Edit” button;
3. In the category section of the edit page, click “Modify Category”;
4. Select the appropriate main category and subcategory;
5. Confirm changes and save.

After modifying the product classification, the Amazon platform will review the modification to ensure the accuracy and compliance of the classification.

Notes

• Accurately describe product characteristics: Choosing the appropriate classification requires accurately describing the characteristics and uses of the product. Carefully consider the main functions and applicable scenarios of the product, and choose the classification that best describes the product.
• Avoid miscategorization: Avoid placing products in incorrect categories. Select the main category and subcategory most relevant to the product to ensure that the product is correctly classified and avoid confusing and misleading buyers.
• Consider competition: When choosing a product category, you need to consider your competitors. Observe the sales of similar products and the categories they belong to, understand competitors’ choices and market demand, and use this as a reference to determine your own classification strategy.
• Continuous tracking and adjustment: Product classification is not static. As the market changes and products develop, sellers need to continuously track sales performance and competitive trends, and adjust product classification in a timely manner to maintain competitiveness.

In short, Amazon sellers need to consider multiple factors when selecting and modifying product classifications, including accurately describing product characteristics, avoiding misclassification, considering competition, and continuous tracking and adjustment. Correct product classification can increase product visibility, attract target customers, and thus promote sales growth. Sellers should fully understand Amazon’s classification system and policies, choose categories reasonably and optimize them regularly to maximize the sales potential of the Amazon platform.