Use Amazon product selection tools to improve sales efficiency
For novice sellers who lack product selection experience, the rational use of data analysis and third-party tools can significantly reduce product selection risks. Amazon provides a variety of on-site and off-site tools to help sellers make informed choices.
Amazon product selection tool
Amazon Best Sellers
There is a “Best Sellers Rank” (BSR, best-selling ranking) in the “Product Information” section of any product detail page. Click the “See Top 100” link in the BSR ranking to view the top 100 best-selling items in the current category. By researching these listings, sellers can evaluate whether they have what it takes to carry these popular items.
Other lists worthy of attention
- New Releases: Displays products that have been on the shelves for a short time but have rapidly risen in ranking. These products may be potential hot sellers in the future.
- Movers & Shakers (Fast Rising): Shows the products with the fastest growing sales in the short term.
- Most Wished For: Reflects buyers’ interest in the product and helps predict future hot-selling trends.
Third-party product selection tool
Google Trends – Google Trends
Google Trends is based on search log analysis, showing the search frequency and statistical data of keywords on Google, helping sellers analyze market demand trends.
Jungle Scout
Jungle Scout provides product sales estimates, prices, rankings and other information to help sellers decide whether to develop a certain product. Both the web version and the plug-in version can provide detailed data analysis.
Unicorn Smasher
Provides comprehensive product sales data and sales estimates, with free and paid versions available.
Algopix
Analyze the sales potential of products in the global market and help sellers determine the best sales locations.
Other commonly used tools
- Yiya Product Selection: Suitable for most sellers’ daily operational needs, and can directly purchase customized products.
- Scope Seller Labs: Research and analyze keywords.
- Camel: Query the price changes of a specific product.
- AMZ Scout: Provides product data trends, keyword tracking and other functions.
- HelloProfit: Analyze store data, including Genie search tool.
- AMZ Base: Provide product description, quantity and other information for free.
- Surtime: Support keyword reorganization and filtering, and view ranking information in real time.
- Sonar: Mine keywords for free and understand consumers’ real-time input.
- Keepa: Track product price changes online.
- Amazon search box: Enter keywords, filter categories, and evaluate product selection possibilities.
Through the reasonable use of the above tools, sellers can not only better understand market dynamics, but also accurately locate potential hot-selling products, thereby gaining a competitive advantage on the Amazon platform.
Reference materials:
Amazon Product Selection Tool
What are some good product selection tools for Amazon?
What is the Amazon keyword selection tool?
How to use Amazon product selection tool