Amazon sub-variation keyword strategy: an effective way to increase product exposure and sales

On the Amazon platform, keyword selection is crucial to product exposure and sales. By optimizing sub-variant keywords, whether it is a new product that has not been put on the shelves or a product that has been put on the shelves, the visibility of the product in the search engine can be effectively improved. Here are keyword strategies for different times and situations.

Sub-variant keyword strategy for unlisted products

For products that are not yet on the shelves, the sub-variation keyword requirements are relatively simple. Just add the key points that are not covered based on the 5 keywords of the parent product. In addition, you can increase exposure by adding some special keywords. For example, considering that there are 12% Spanish-speaking customers in North America, although there are fewer users searching in Spanish, in the vacant fields of sub-product keywords, the English keyword part can be converted into Spanish to increase potential users search opportunities.

Although Amazon has the ability to intelligently convert foreign languages, the limitations of semantic recognition technology make manual conversion more accurate. Therefore, when optimizing keywords, you not only need to pay attention to the diversity of languages, but also consider the user’s consumption behavior. For example, customers who search for maternity clothing are likely to also purchase baby milk powder. Therefore, in the clothing category, related keywords targeting specific consumer groups can also increase the related exposure of the product to increase order volume.

Sub-variant keyword strategy for listed products

For products that are already on the shelves, Amazon’s A9 algorithm will provide the most suitable images and links based on all keyword combinations. Take a T-shirt from the “Prinstory” store as an example. The product is available in a variety of colors and sizes. Entering different keyword combinations into the search engine will display different images and links. For example, when typing “Womens Short Sleeve Casual Cold Shoulder Loose Blouse Shirts”, the main image and link returned will be different than when typing “tunic top casual Blouse Shirts”. This indicates that the keywords of the sub-variant must be consistent with the search results of A9.

To ensure that keywords for different sub-products are effective, it is recommended to use different keyword combinations for different main images and sub-variations. For example, for the black sub-variation, you can enter relevant keywords around “short sleeve” or “cold shoulder”, while for other sub-variations, you need to fill in the keywords around “tunic top”, etc. Clothing products usually provide multiple sizes, and up to 5 keywords can be filled in for each size, which provides rich possibilities for product optimization.

Through these strategies, sellers can effectively optimize the sub-variant keywords of their products, thereby increasing their exposure and sales on the Amazon platform. These methods are not only suitable for new product launches, but also for expanding the market performance of already-on-shelf products.