Amazon Product Uploading and Refurbishment Guide: A Comprehensive Analysis from New to Refurbished Products
Uploading products to the Amazon platform is the top priority for every seller, but there are many operational details and potential problems hidden in this step. If not handled properly, the traffic exposure of the product page may be damaged, and it may even be forced to be removed from the shelves by Amazon. To avoid the above issues, it’s crucial to understand how to optimize product uploads and refurbishment efforts.
1. How to upload products to Amazon
On Amazon, there are two main ways to upload products: one-by-one uploading and batch uploading. For sellers who mainly distribute goods, it is recommended to select the form for batch upload; while sellers who focus on high-quality products can directly upload products in the background to improve operational efficiency and reduce errors.
During the upload process, sellers need to fill in a number of important product-related information, such as product pictures, prices, titles, five-point descriptions, product descriptions, and background keywords. While some information is optional, it’s wise to fill in all relevant information as completely as possible to ensure maximum traffic exposure. For example, consumers can rely on attributes such as “headphone connection type” and “headphone characteristics” for filtering. If they are not filled in when uploading, they may miss traffic opportunities.
2. Overview of product refurbishment
The products that have just been uploaded on the Amazon platform are called “new products”, and these new products enjoy the traffic support provided by Amazon. In order to increase sales, sellers often hope to refurbish old products that are not selling well and give them a chance to be “reborn”. Refurbishment is not only applicable to old products, but also to FBA inventory products with link problems.
Understanding the difference between Amazon Standard Identification Numbers (ASINs) and Stock Keeping Units (SKUs) is key during the refurbishment process. ASIN refers to the unique identification number of a product on the Amazon platform, while SKU is the number used by sellers to manage inventory. The core of refurbishment is to create a new ASIN for the old SKU, so that the product can obtain a new product identity.
3. Detailed description of renovation method
The basic steps for renovation are as follows:
- Prepare a new UPC and product images.
- Log in to the Amazon seller backstage, find the product that needs to be refurbished, click “Copy to new product”, fill in the old SKU and new UPC in the new page, save and get the new ASIN.
- Remove old product links.
- Create a new product page using the new ASIN, be sure to fill in the old SKU, and set the product to FBA shipping.
This process ensures that refurbished products are effectively managed and helps bring new life to older products.
4. Amazon Renewed Project
As of 2019, only sellers approved by Amazon Renewed can sell refurbished products. The sale of unapproved refurbished products may be marked as used. Amazon Renewed allows sellers to leverage audited transactions to offer consumers high-quality certified refurbished merchandise with a minimum 90-day warranty. Participating in this program can help sellers improve their market competitiveness and attract consumers who pay more attention to product quality.
Amazon Renewed covers a variety of product categories, including computers, smartphones, cameras, video game consoles, and more.
Conclusion
Through effective product uploading and refurbishment strategies, sellers can better manage their product lines on the Amazon platform, thereby increasing sales. Especially in the context of rising traffic costs, making full use of all resources and tools can help sellers remain invincible in the fiercely competitive market.