How to launch new products efficiently on Amazon: from understanding limitations to practical operations

As one of the world’s largest online shopping platforms, Amazon presents both opportunities and challenges for sellers. On the one hand, its large user base and excellent logistics services provide sellers with a broad market; on the other hand, Amazon has set many restrictions on releasing new products, which undoubtedly increases the difficulty, especially for new sellers. .

Analysis of new product restrictions for Amazon sellers

Restriction definition

The so-called new product restrictions for Amazon sellers refer to the fact that sellers need to meet specific conditions when trying to list new products, otherwise they will not be able to successfully complete the release process. This mechanism is designed to ensure the quality of goods sold on the platform and the credibility of sellers.

Specific requirements

In order to comply with these rules, sellers need to pay attention to the following aspects:

• Historical sales performance: Amazon expects sellers to have a stable sales record on the platform, which usually means reaching a certain sales threshold.
• Product quality: Whether it is product quality, packaging design, or even after-sales service, they must meet the platform’s standards.
• Account Reviews: Good customer feedback and high reviews are crucial to getting permission to launch new products.

Strategy for improving new product release authority

Faced with the above restrictions, sellers should take the following measures to increase their likelihood of launching new products:

• Enhance account credibility: Actively improve customer satisfaction, increase the number of positive reviews, and work to increase sales.
• Improve product quality: While focusing on product quality, we should also optimize customer service experience and strive to obtain more positive reviews.
• Pick the right product category: Some categories are easier to get approved than others, and choosing the right category can be a way to increase your chances of listing successfully.

Detailed explanation of actual operation steps

After the seller has prepared all the necessary materials, you can follow the following steps to launch the new product:

1. Log in to Seller Center and find the “Add Product” option.
2. Create a new product list and select the correct product category. For example, for maternity and baby products, you can further select specific subcategories under the “Baby Products” category.
3. Fill in the necessary information, including but not limited to product name, main image and other auxiliary images, description, etc. Note that all fields marked with an asterisk are mandatory.
4. Set product prices and inventory levels. At the same time, determine the SKU code of the product to facilitate subsequent management.
5. Write engaging product descriptions. Use HTML code to improve text formatting and make sure the first few selling points immediately grab the attention of potential buyers.
6. Specify keywords. This step is extremely critical for search engine optimization (SEO).
7. Check and Submit. After confirming that all information is correct, click Save to complete the publishing process.

Through the above steps, sellers can not only successfully list new products on Amazon, but also gradually build their own brand awareness, thereby attracting more customers and achieving business growth.

In short, launching a new product on Amazon is a complex but worthwhile investment. As long as you follow the platform rules and continuously improve your competitiveness, you can overcome various restrictions and enjoy the huge benefits brought by cross-border e-commerce.