Creating Amazon’s best-selling products: a comprehensive strategy from product selection to branding

Creating Amazon’s most popular products requires starting from multiple perspectives, combining market research and product characteristics, and implementing a comprehensive strategy from product selection to branding.

1. Product Selection

Product selection is a prerequisite for creating a hit product. Sellers need to do market research, analyze the supply and demand relationship of products, and find out the pain points of consumers. At the same time, paying attention to foreign product trend review blog websites will help you gain an in-depth understanding of foreign markets and pave the way for product selection.

2. High quality and good price

The pricing of the product must meet certain conditions, that is, the target price should be lower than 90% of the price of the highest-ranking product, and also lower than 90% of the price of new products. Generally speaking, the basic price of products is between 15 and 100 US dollars, and the premium price is between 20 and 75 US dollars. Any product over $50 does not fall into a customer’s “impulse buy range,” and while higher profits can make up for the lack of sales, this is only within a certain range.

3. Highlight product advantages

In the absence of describing the idea of ​​product value, the value of the product can be demonstrated by comparing the differences with competing products, such as product color, size, functions, etc. These are the focus of consumers’ attention. The details of the product will be described on the detailed information page, thus highlighting the advantages of the product and making consumers feel that it is very cost-effective.

4. Gain the trust of consumers

Consumer trust comes from many aspects, including consumer evaluation feedback and brand value. In the description, sellers can reflect the characteristics of consumers’ true evaluation and high product sales, and improve consumers’ trust in the product.

5. Highlight the added value of products

The added value of highlighted products is mainly reflected in the control of details, such as exquisite product packaging, small gifts, and perfect after-sales service. These can be described in product copy to show the added value of the product.

6. Manufacturing compromise options

When a product is highly competitive in the market, consumers will hesitate between low and high prices. Therefore, when describing products, sellers can describe the features of moderate prices and good quality to increase conversion rates.

7. Listing optimization

Show the product’s advantages and functions through titles, pictures, five-point descriptions, price advantages, Reviewers, instructions, Q&A, etc. The key to optimizing Listing lies in Title, keywords, Review, etc. Doing these parts well is equivalent to optimizing the entire Listing. The picture design should highlight the main body and selling points of the product, and add a detailed introduction to the functions. More importantly, the pictures placed on the listing must be of high resolution. Clear pictures can give buyers a better visual experience, which plays a big role in the exposure of the product.

8. Adequate inventory preparation

Creating a hot-selling product is inseparable from sufficient inventory as support. Amazon pays most attention to user experience, so sellers must not be out of stock or out of stock to avoid negative impacts.

9. Branding

During the sales process, sellers must improve their brand reputation through various store operations, retain more users, and create brand effects. It is recommended that sellers make vertically specialized products, which can make customers feel the seller’s determination to specialize in a certain product, which will help increase the purchase rate and repurchase rate. This is not only good for brand operations, but also helps the online sales of new products of the same category, and promotes the traffic, sales rate, conversion rate and other data of the entire store’s products.

By learning the above methods, Amazon sellers can better create popular products for their own stores and achieve long-term development.