Comprehensive guide to stabilizing order volume and ranking after Amazon’s big sale
On the Amazon platform, flash sale promotions are a powerful tool that can effectively improve product rankings and attract more customers. However, when a promotion ends, sellers often face a sharp drop in traffic and sales. To help sellers stabilize rankings and sales after major promotions, the following strategies may provide some guidance:
Keep Review maintained
It is critical to ensure that the average product star rating does not decrease. Actively handle negative reviews, contact buyers to understand the problem, and provide effective solutions. When necessary, work to remove negative reviews to improve the overall star rating.
Email Marketing
Use email marketing to send discount information and new product promotional materials to existing customers, give loyal customers additional discounts through the existing traffic pool, and also take this opportunity to promote products with poor sales performance.
Keyword management
After the keyword successfully hits the homepage, you should avoid cutting prices or reducing promotion investment immediately. Even if money is tight after the promotional period ends, keep your ads running. By optimizing the advertising cost-to-sales ratio (Acos), gradually lower keyword bids to maintain the current ranking.
Off-site promotion
Diverting off-site traffic through channels such as Facebook ads and discount websites, such as the product discount services provided by deal123_net, can help attract more potential buyers, thereby consolidating sales performance and market position.
Giveaway activity
Organizing Giveaway activities can not only increase product exposure, but also enhance brand awareness through video and other forms of promotion.
Off-site flash sale
Participate in limited-time discount activities on off-site platforms (such as off-site flash sales for two consecutive weeks) and use external traffic to further drive sales growth.
Improve product and service quality
Focus on improving product quality, providing excellent customer service, and quickly solving problems encountered by users, which is of great significance to maintaining a good ranking and increasing sales.
Exact match ads
Using precise matching to place ads can more accurately reach the target audience, thereby obtaining more stable traffic.
Use Coupons
Continue to distribute coupons and maintain a certain level of discounts to prevent rankings from falling. The discount range will be adjusted in a timely manner based on market feedback.
Review and Optimize
Regularly review product performance and reinstate previously successful marketing strategies if necessary. If there was a price reduction during the promotion period, consider returning the price to normal levels.
The above strategies can help sellers effectively maintain stable rankings and sales after the promotion. The key lies in persistent efforts and carefully planned strategic adjustments. While this may take some time and effort, it is critical to long-term business success.