Amazon Flash Sale Strategy: How to Effectively Increase Sales and Ranking
For Amazon sellers, if they want to have good sales performance, traffic drainage is one of the most important links. Amazon’s traffic is mainly divided into two categories: on-site and off-site. The on-site traffic diversion methods mainly include advertising and participating in various Amazon activities. Among the many Amazon activities, the most unique way to attract traffic is the so-called “flash sale”, namely Best Deal, Lighting Deals (LD) and Deal OF The Day (DOTD). This article will combine Amazon’s limited-time flash sales strategy to help sellers better participate in these activities and improve their effectiveness.
The role of flash sales
- Brand and product exposure: By participating in flash sale activities, you can effectively increase the visibility and exposure of your brand and products.
- Increase sales and improve rankings: Participating in flash sales can help increase sales quickly in the short term, thereby helping to improve the ranking of products in search results, and even have the opportunity to seize the Bestseller logo.
- Use the precise search traffic brought by the flash sale to clean product traffic and reduce the page bounce rate: The large number of precise buyers who poured in during the flash sale will help improve the user experience indicators of the product page.
- Improve ad quality score: A high conversion rate during the flash sale can improve the ad quality score, including conversion rate, click-through rate and overall ad quality score.
- Stabilize product ranking: Continuous participation in flash sales helps maintain product ranking stability.
How to choose the right product to participate in the flash sale?
Choose products with high sales volume and good reviews to participate in limited-time activities, which can more easily attract users’ attention and desire to purchase. At the same time, taking into account the cost and profit of the product, ensure that there is still a reasonable profit margin during limited-time activities.
Set reasonable discounts
The core of a limited-time flash sale is to provide discounted prices to attract customers to purchase, but the discount must be reasonable. Too high may result in low profits, while too low may not attract customers. Set appropriate discounts based on product competitiveness and market demand.
Improve product page
Make sure product page information such as titles, descriptions, and images are accurate, clear, and attractive. Use high-quality product photos and provide detailed product descriptions and specifications to capture consumers’ attention and build trust.
Prepare inventory in advance
To avoid affecting the consumer experience due to insufficient inventory, it is recommended that sellers prepare sufficient inventory in advance to cope with large-volume orders that may occur during the flash sale.
Operation promotion activities
In addition to displaying products on the Amazon platform, sellers can also promote through social media, email marketing, advertising and other channels to increase the exposure of the event.
Follow competitors
Understand the flash sales time, discount range, product selection and promotion methods of competing products, and think about how to compete with them to attract more consumers.
Things to note after participating in the flash sale
- Manual intervention before and after the flash sale event: Focus on improving product reviews before the event starts; continue to maintain a certain amount of advertising investment after the event ends to maintain the advertising quality score.
- Control the number of applications: The number of applications should be slightly higher than the minimum recommended value to ensure that the flash sale can be completed within the specified time.
- Ad placement: When participating in the flash sale, ads must be turned on simultaneously to maximize traffic efficiency.
- Monitor the flash sale progress at any time: Ensure that the corresponding progress is completed within the specified time.
Through the above strategies, sellers can not only increase sales and rankings in a short period of time, but also gradually expand their market share by participating in multiple flash sales activities, thereby gaining a more lasting competitive advantage.