How Amazon Sellers Deal with Competitors’ Malicious Operations: A Comprehensive Guide
Amazon, as one of the world’s largest online retailers, has a huge merchant base and rich product categories, and competition is extremely fierce. However, in this competitive environment, some companies have adopted unfair means in order to gain competitive advantages, which not only harms the interests of other sellers, but also affects the overall reputation of the platform. This article will introduce in detail several common malicious competitive behaviors on Amazon and their countermeasures.
Malicious selling at low prices
Form of expression
The behavior of malicious follow-up at low prices is usually to push the price of the product to an extremely low price, attracting buyers to place an order and then send empty packages or low-quality goods, thereby triggering negative reviews from buyers. In addition, malicious merchants will also look for similar products through social media groups and add them to shopping carts in batches, reducing the sales weight of the original seller.
Countermeasures
- Immediately file a complaint with Amazon and provide relevant evidence.
- Communicate with the buyer, explain the actual situation, and strive to cancel the negative review.
- Set a limit on the number of times the coupon can be used to prevent abuse.
Malicious negative reviews
Form of expression
Malicious negative reviews usually occur when buyers directly leave negative reviews without communicating with the seller. The review content is vague and lacks specific details.
Countermeasures
- Report abuse and provide sufficient evidence.
- Strengthen product quality inspection instructions to enhance customer trust.
- Use the “Report Abuse” function to complain and attach evidence to reduce negative impact.
Malicious comments after following the sale
Expression
After receiving complaints, some merchants will retaliate by leaving seemingly genuine “good reviews” for competitors, which contain misleading words that violate platform regulations.
Countermeasures
- Gather evidence and submit a formal complaint.
- Register trademarks and carry out brand filings to prevent infringements.
Change picture
Expression
Unscrupulous merchants mislead consumers by modifying product images. Although Amazon records every modification, you still need to be vigilant.
Countermeasures
- Regularly review listings to ensure accurate descriptions.
- If you find a “does not match the description” review, deal with it promptly.
Change product type
Expression
Competitors may misclassify your products, resulting in account freezes.
Countermeasures
- Appeal to Amazon to restore the correct classification.
Malicious short-selling of stocks
Expression
Competitors took advantage of loopholes in Amazon’s order system to place a large number of orders and then cancel them, causing losses to sellers.
Countermeasures
- Set an order quantity limit.
- Monitor abnormal orders and report them in a timely manner.
Malicious clicks on ads
Expression
Frequently click on competitor ads through automated tools or manual methods, increasing their costs.
Countermeasures
- Complain to customer service and request an investigation.
- Regularly review advertising reports to increase vigilance.
To sum up, in the face of various malicious competition behaviors on the Amazon platform, sellers should remain highly vigilant and take reasonable measures to protect their own rights and interests. By registering trademarks and strengthening customer service, sellers can remain invincible in the highly competitive market.