How to efficiently obtain Amazon internal promotion traffic: strategies and practices

In the field of e-commerce, the importance of traffic is self-evident. In order to increase order volume, sellers need to accurately introduce traffic to their stores and ultimately convert it into sales. For novice or small sellers, Amazon internal promotion traffic is an important resource that can significantly improve sales performance.

1. Overview of Amazon promotion traffic

1. Definition

Amazon promotional traffic specifically refers to the behavior of pushing specific product information to potential buyers through official channels (such as email). These emails (EDM emails) usually contain product links, short introductions, etc., and are designed to promote purchase intentions.

2. Why is it important?

Because the users receiving the email have already shown interest in products in related categories, the conversion rate is relatively high. Through targeted email marketing, customers’ purchasing intentions are further strengthened, thereby increasing the possibility of conversion.

2. Prerequisites for obtaining promotional traffic

1. Sales, click-through rate and conversion rate

• Sales and rankings: High sales and rankings indicate that the product is popular in the market;
• Click-through rate and conversion rate: These two metrics show the attractiveness of the product and its market competitiveness.

2. Ratings and comments

• Rating: At least 4 points, indicating a good user experience;
• Number of reviews: Increased reviews not only reflect sales, but also increase trust.

3. Add praise and feedback

Continuously increasing reviews and positive feedback indicate that the product continues to be active in the market, helping to improve rankings.

3. Methods to improve the chances of obtaining traffic

1. Increase sales

Maintain a steady growth in daily sales, and when necessary, manual refills can be used to maintain the sales rhythm.

2. Optimize conversion rate

• Copywriting and pictures: Make sure the product description contains keywords and highlights the selling points; the pictures must clearly show the product features.
• Keyword Optimization: For Amazon search engines, optimizing keywords is the key to increasing traffic.

3. In-site advertising

Use paid advertising to increase exposure, and combine it with other traffic diversion activities to improve traffic accuracy.

4. Increase positive comments

New positive reviews are added regularly and can be added manually if necessary.

5. Maintain high ratings

Maintain a score of at least 4.0, ideally higher than 4.3, and improve your score in various ways.

6. Participate in limited time flash sales

High-quality products have the opportunity to apply for Amazon promotions, such as limited-time flash sales, etc.

In summary, by following the above conditions and implementing corresponding strategies, sellers can effectively increase the probability of obtaining Amazon’s internal promotion traffic, thereby promoting sales growth.