Detailed explanation of Amazon product and promotion terms: Improve your e-commerce operation efficiency

Commodity noun analysis

Listing

Listing is the product display page, which is mainly used to display product function introduction, description pictures, etc. for buyers to browse.

ASIN

ASIN (Amazon Standard Identification Number), translated as Amazon Standard Identification Number, is an alphanumeric combination randomly generated by Amazon for products. The ASIN code of each product is different.

Review

Review is translated as review, which refers to the buyer’s evaluation of the product itself, and does not involve logistics or service quality. Buyers who have purchased products on Amazon and have purchased a certain amount can review the product.

Feedback

Feedback, translated as feedback, refers to the buyer’s feedback evaluation of the order, involving order-related factors such as products, logistics, customer service, etc. Only buyers who have completed the product order can evaluate, and an order can only be evaluated once. Feedback will affect the seller’s ODR.

Variations

Variant refers to having multiple product specifications on the product listing page. It is mainly used to associate products with the same basic attributes but differences in one or more key attributes (such as size, color).

BUYBOX

BUYBOX is the golden shopping cart (buy button), which is the most convenient shopping location for buyers. Amazon will evaluate seller performance based on many factors, and only products from qualified sellers are eligible to compete and receive BUYBOX.

FBA

FBA (Fulfillment by Amazon), translated as “fulfilled by Amazon”, refers to the high-standard logistics services provided by Amazon to sellers, including all logistics services including warehousing, picking, packaging, distribution, customer service and returns.

FBA first leg

FBA first leg refers to the transportation process of goods from domestic to foreign Amazon warehouses after sellers use FBA.

Analysis of promotional nouns

Sponsored Products

Sponsored Products, translated as sponsored products, refers to Amazon’s product advertisements. This product advertisement displays products through keyword bidding ranking of CPC paid promotion. Sellers can set the products, keywords, prices, etc. they want to promote. It is one of Amazon’s main promotion methods.

Impression

Impression is translated as impression, which refers to the number of times a product is displayed on a buyer’s page, that is, the exposure, which can only be viewed through the “Advertising” tab.

Sessions

Sessions is translated as session, which refers to the number of visits from independent IP addresses. Within 24 hours, when a buyer accesses a listing through a network IP address, no matter how many times he clicks, it can only be counted as one visit.

CTR

CTR (Click Through Rate) refers to the click-through rate of an advertisement. For example, if a product advertisement set by a seller is displayed 100 times but is clicked once by a buyer, then the CTR is 1%.

CVR

CVR (Conversion Rate) refers to the conversion rate. For example, within a period of time, if the seller’s product has 10 Sessions but is only purchased once, then the CVR is 10%.

ACoS

ACoS refers to the percentage of the promotion fee spent by the seller on promotion and the order amount. For example, if the seller spends 10 US dollars on promotion and the order amount is 5 US dollars, then the ACoS is 200%. Through this value, sellers can determine whether the current product promotion can be profitable.