Amazon Vendor Central (VC) account details and application guide

Amazon Vendor Central (VC) account is an important supplier system designed for manufacturers and brands. It allows these businesses to supply goods directly to Amazon, allowing for deeper sales and partnership opportunities. This article will introduce in detail the characteristics, application methods and advantages of VC accounts.

Amazon VC account features

1. Invitation system and supplier relationship

The Amazon VC account adopts a strict invitation system, which means that only when Amazon is interested in a certain brand or manufacturer’s products, it will issue an invitation to register. Once a supplier becomes a VC member, the supplier will be regarded as an Amazon partner rather than an independent seller in the traditional sense. Amazon is responsible for purchasing, sales, customer service, and after-sales support.

2. Procurement model and control

Different from Amazon Seller Central, VC adopts a procurement model, that is, Amazon purchases products directly from suppliers and sells them. Suppliers have more control on the VC platform, including product information updates, pricing strategy adjustments, and promotion plan formulation.

3. Order processing and contractual relationship

In the VC system, Amazon is responsible for order processing, packaging and logistics, simplifying the supplier’s operating procedures. In addition, VC usually involves long-term contractual relationships where both parties agree on sales terms, pricing and supply.

4. Shipping method

VC accounts support two main shipping methods: collect pays and vendor pays. The former is the responsibility of Amazon’s official logistics provider to transport goods from overseas warehouses to FBA distribution centers and charge corresponding fees; the latter allows sellers to ship to FBA warehouses through third-party suppliers and bear the freight and taxes themselves.

How to apply for an Amazon VC account?

Application conditions

• Receive invitation from Amazon: Third-party sellers with outstanding performance may have the opportunity to receive VC invitation.
• Sales meet the target: Sellers with monthly sales exceeding US$1 million can apply through the investment manager.

Application process

• Receive invitation: Amazon will proactively send out invitations based on seller performance.
• Recommendation by investment manager: Sellers who meet the conditions can contact the investment manager to apply.
• Submit an application through the AMS page: It must meet the above conditions and pass the review.

Advantages of VC account

Companies with VC accounts can enjoy a series of benefits, including but not limited to:

• Optimize Amazon store listings and increase product entry.
• Use a variety of on-site advertising formats, such as CPC, HSA, PDA, etc.
• Participate in various promotional activities for free.
• Acquire ARA data to assist in keyword optimization.
• Enjoy free shipping for Prime members.

In short, Amazon Vendor Central accounts provide manufacturers and brands with a platform to establish direct cooperation with Amazon, which not only simplifies the supply chain management process, but also makes full use of Amazon’s huge market resources to expand business. This is an attractive option for businesses that qualify and want to further enhance their online sales performance.

The above content is compiled from multiple articles about Amazon VC accounts, aiming to provide readers with a comprehensive understanding.