Amazon account registration guide: comprehensive analysis of self-registration, investment manager registration and agent registration

Amazon is the world’s largest online retail platform, and registering a seller account is the first step to enter this market. Depending on different needs and actual situations, sellers can choose multiple registration methods. The following is a detailed description of Amazon account registration, covering the characteristics and processes of self-registration, investment manager registration, and agent registration.

1. Self-registration

Self-registration is a method of direct registration through Amazon’s official website in each country. Although this method is more convenient for experienced sellers, due to Amazon’s increasingly strict management policies, the pass rate of self-registration has decreased, and it is easy to trigger a secondary review. Therefore, many novice sellers rarely choose this method to register in the near future.

Advantages and Disadvantages

• Advantages: The registration process is transparent and requires no additional fees.
• Disadvantages: Low pass rate, strict review, easy to encounter second review.

2. Investment manager registration

Registration as an investment manager is currently a common registration method used by many Chinese sellers. This process is guided by the investment managers hired by Amazon. Sellers only need to fill out the seller information collection form and will wait for a review period of 7 to 14 days after submission. During this period, the seller’s email will receive a registration link from the investment manager, through which you can directly enter the store registration page.

How to contact the investment manager?

The contact information of the investment manager can be obtained through the following methods:

• Ask friends who have signed up for Amazon before.
• Search for “Amazon Global Store Service Account” on WeChat and click “I want to open a store” to apply for opening a store. The investment manager will proactively contact you.

It should be noted that the work indicators of the investment manager may affect the registration progress, especially in the second half of the year, the difficulty of registration may increase, so it is best to register in the first half of the year.

3. Agent registration

In addition, sellers can also choose an agent registration company to complete the registration process. In this way, companies or individuals need to pay a certain fee to the agency, which will handle all communication and registration processes with the investment manager. This method is suitable for sellers who want to save time and energy.

Advantages and Disadvantages

• Advantages: The registration process saves time and effort, suitable for busy businesses.
• Disadvantages: You need to pay agency fees, and there may be risks of information opacity.

Conclusion

No matter which registration method you choose, sellers should carefully consider their needs and application process before entering the Amazon marketplace. Self-registration, investment manager registration and agent registration each have their own advantages and disadvantages. Sellers should choose the method that suits them best to improve the registration success rate.