Detailed explanation of the conditions for entering the Amazon platform
As a powerful cross-border e-commerce platform, Amazon has users all over the world, attracting many domestic companies to open stores. In order to ensure the quality and safety of the platform, Amazon has set strict conditions for merchants to enter. This article explains these conditions in detail.
Enterprise qualification requirements
Sellers must have legal corporate qualifications and must be a limited liability company registered in Mainland China, Hong Kong Special Administrative Region or Taiwan. Currently, the platform does not accept applications from individual industrial and commercial households or legal persons of the Macao Special Administrative Region. In addition, sellers need to be qualified to sell corresponding products.
Product qualification requirements
Products must comply with Amazon’s regulations, including but not limited to high-quality products and reasonable packaging. At the same time, the products must meet Amazon’s product requirements, such as explosives, guns, animal parts and other prohibited items. In addition, the product should also have the trademark of the target market or the authorized right to use the trademark. If the target market is in the United States, it is recommended to have a US registered trademark or product authorization; if a European site is opened, it is recommended to register an EU trademark.
Payment account settings
Amazon supports a variety of payment methods, including overseas bank accounts, U.S. bank accounts, and Hong Kong bank accounts. Among them, overseas bank accounts are usually suitable for international sellers; U.S. bank accounts receive payments in U.S. dollars and are required to pay taxes according to local laws; Hong Kong bank accounts are settled in Hong Kong dollars, and there is a certain exchange rate loss. In addition, sellers can also use VISA dual-currency credit cards issued by domestic banks in China as payment tools.
Hardware and network environment configuration
Amazon requires that each seller can only open one store, and each seller account must correspond to an independent IP address to avoid association problems between accounts. Therefore, the hardware requirements are stricter for sellers operating on Amazon.
Staffing requirements
- Product Specialist: Responsible for Amazon’s data analysis, market research, product listing and other tasks.
- Visual designer: In addition to designing the main image and auxiliary images, you also need to design the layout of the product details page, especially using the new A+ details page function.
- Customer Service Specialist: Mainly handles after-sales disputes and needs to have strong language skills in the country of sale, especially for European and Japanese stations.
- Logistics and Performance Specialist: Focus on FBA management and monitoring of store performance indicators.
Other required documents
- Business License: A clear and readable copy is required, and the company name must be consistent with the name of the registered Amazon account.
- ID card: It must be a color scan or copy of the legal person’s identity certificate. Amazon does not accept black and white copies.
- ISO9001 quality standard certification: Both manufacturers and trading service providers need to obtain relevant certificates issued by international qualification testing companies.
- Utility Bill: Some sites require an official water/electricity/gas bill within the last 90 days.
Opening an Amazon store is not easy. You need to prepare materials in strict accordance with the platform regulations and pass official review before you can successfully open a store. We hope that the above information can help novice sellers who are interested in joining Amazon better understand the requirements for entry.