Amazon coupon setting guide and detailed explanation of requirements

Amazon Coupons is a new marketing tool since October 2017. It aims to provide sellers with more ways to attract customers and can be combined with other marketing methods such as pay-per-click advertising, promotions, etc. Use to enhance the overall marketing effect.

1. Requirements for using coupons

In order to ensure the effectiveness of coupons and user experience, Amazon has set the following conditions for the use of coupons:

• Rating requirements: The store must have a score of 3.5 or above to enable this feature.
• Product requirements: Only products shipped through FBA (Fulfillment by Amazon) can participate in the coupon activity.
• Fees requirements: In addition to the coupon value, each successfully used coupon will also deduct US$0.6 from the seller.
• Time requirement: Coupon activities need to be set up at least two days in advance to take effect, and the maximum time cannot exceed 90 days.

2. Process of creating coupons

The process of creating an Amazon coupon involves the following steps:

1. Log in to the Seller Center and select the “Coupon” option under “Advertising”.
2. Click the “Create your first coupon” button.
3. Enter the SKU or ASIN of the product to search.
4. Set the discount type (full discount or discount percentage) and enter the specific value.
5. Set the total budget and the validity period of the coupon.
6. Submit after checking that the information is correct.

It is worth noting that once the total budget of the coupon is consumed, the coupon will no longer be displayed in the front desk.

3. Coupon interface display effect

Buyers can obtain coupons in two ways:

1. Special entrance to Amazon homepage: Click “Today’s Deals”, “Coupons”, and then “Clip Coupon” to receive it.
2. Collect separately on product details page: In search results or product details pages, coupon information will be displayed directly below the price.

In addition, coupons can also be integrated with social media to further expand brand influence.

4. Coupon setting skills

To maximize the effectiveness of your coupons, here are some practical suggestions:

• On the premise of ensuring no loss, setting a higher discount will help increase the conversion rate.
• If sales are good, you can gradually reduce or even stop using coupons.
• For discounts exceeding 10%, it is recommended to express them in percentage form.
• When the budget is close to being exhausted, you should renew or increase the budget in time.
• Avoid using coupons and purchase discounts at the same time.
• It is recommended that the coupon name include SKU and discount information to facilitate follow-up tracking.
• The newly created coupon may take some time to take effect. If necessary, please contact customer service to expedite the process.

Through the above introduction, I hope it can help sellers better understand and use Amazon coupons, a powerful tool.