Deep insights into Amazon account performance and customer satisfaction metrics
On the Amazon platform, account security is closely related to the long-term development of sellers. In order to improve the overall shopping experience of the store and meet the needs of customers, sellers need to regularly evaluate and optimize account performance. Through the “PERFORMANCE” option in the seller’s account backend, sellers can have a comprehensive understanding of account performance and customer satisfaction. The following are specific operation steps and analysis of important indicators:
Access account performance interface
Sellers can enter the account performance interface through the following steps:
- Enter the seller account backend homepage.
- Click the “PERFORMANCE” tab at the top of the page.
- Select the “Customer Satisfaction” option in the drop-down list.
After completing the above steps, the seller will enter the “Customer Satisfaction” page, which mainly consists of the following three areas:
- Account Health
- Seller Rating
- Customer Feedback
Account health indicators
Maintaining account health is an important step for Amazon sellers to maintain an active store. The Account Health page provides seven key metrics for assessing the status of a seller’s account. These indicators involve calculations, evaluation criteria and related response measures. Sellers need to check regularly to ensure that various indicators are in good condition to improve customer satisfaction.
Amazon often issues warnings to sellers if their account is affected by poor performance metrics. Sellers need to take necessary measures within 60 days after first receiving the warning to improve account performance and avoid further impact on sales.
Conclusion
To ensure success on the Amazon platform, sellers must deeply understand and effectively manage account performance and customer satisfaction metrics. Regularly monitoring and optimizing these metrics not only helps maintain a good seller rating, but also better meets customer expectations and improves overall sales performance.