Amazon Global Store Project: A bridge to help Chinese companies go global

Since Amazon’s global store project was launched in China in 2012, China has become a key strategic market for Amazon. Through this project, Chinese sellers can not only sell products to more than 300 million active users around the world, but also gain access to Amazon’s growing Prime membership group with high spending power.

Global store site

Currently, Chinese sellers can enter three major sites through Amazon’s global store program, totaling 9 sites:

• North America: United States, Canada, Mexico
• European Station: United Kingdom, Germany, France, Italy, Spain
• Japan Station: Japan

Why Chinese companies choose to open stores globally

The main reasons why Chinese companies choose Amazon to open stores globally are as follows:

1. Expand product categories: Amazon selects and cultivates high-quality Chinese sellers through global store opening projects to help them develop high-quality products made in China.
2. Access to high-quality buyers: With the help of the Amazon platform, sellers can have close contact with Amazon’s 304 million high-quality buyers around the world, which helps sellers get involved in global business and sell products to all over the world.
3. Use the advantages of Prime members: Amazon’s Prime members have high spending power and high purchase frequency, and are the main market for sellers’ business development. Through Amazon’s smart logistics system, sellers can reach a large number of Prime members.
4. Advantages of registering an account: Registering a seller account through the global store opening project has a higher starting point, higher security, and lower store closure rate than a self-registered ordinary seller account, and There is also guidance from an account manager.

Advantages of Amazon’s global store

Huge number of customers

The Amazon platform has 304 million high-quality customers around the world, providing sellers with a solid user base. Amazon’s top ten sites cover almost every market area around the world, which helps sellers comprehensively deploy their global business and seek new sales opportunities based on cultural differences and seasonal consumption behaviors in various countries.

Broad market opportunities

The seller’s products will appear on global e-commerce websites with high Amazon click rates and transaction volumes, triggering more transactions and quickly increasing visibility. Amazon’s constantly innovating and optimizing ecological chain of tools and supporting services can help sellers better adapt to the global market and become top sellers.

Rich seller support services

Amazon has accumulated rich experience in global market business and can provide sellers with comprehensive knowledge about overseas business expansion. In addition, Amazon also provides real-time technical support, marketing tool consultation, and rich seller support services.

Global store opening process

Register yourself

1. Fill in your name, email address, password, and verify via email to create a new user.
2. Fill in the legal name and check the seller agreement.
3. Fill in the address, seller name, and contact information for phone/text verification.
4. Fill in the credit card information and set the payment method.
5. Set deposit method.
6. Tax audit.
7. Confirm the non-U.S. status of the company or individual.
8. Select the nature of the beneficiary.
9. Signature.

Agent service provider registration

1. Scan the agent’s QR code to enter the Amazon global store registration form.
2. Fill in the company name, name, mobile phone number and common email address.
3. Fill in the company’s main products, target countries and annual sales.
4. Fill out a few multiple-choice questions and submit.

Conclusion

The Amazon Global Store Project provides Chinese sellers with an effective overseas business expansion channel. It is not only conducive to developing business in the three major international consumer markets of North America, the European Union and Japan, but also helps sellers better understand the markets of different countries and regions. demands and consumption characteristics, thereby seeking more market opportunities.

Through the Amazon global store program, Chinese companies can not only make full use of the huge user base of the Amazon platform, but also enjoy professional customer service and technical support, thereby establishing and expanding their brand influence globally.