How to get more positive reviews on Amazon safely and effectively

In Amazon operations, the number and ratings of reviews have a huge impact on the conversion and ranking of a Listing. Every seller hopes to get more effective reviews. However, if the seller adopts inappropriate methods to swipe the screen, at least the swiped reviews will be deleted, or at worst, the seller’s account will be warned or even restricted. Therefore, no matter what method a seller adopts, the channel for obtaining reviews must be approved by Amazon. Only in this way can risks be minimized and reviews can play a positive role.

Provide high-quality products and services

The easiest and most direct way to get good reviews is to provide high-quality products. High-quality products coupled with excellent service are the foundation for the long-term development of the store. High-quality products coupled with considerate service are more likely to be praised by customers. At the same time, sellers need to provide value-for-money goods and high-quality services to ensure that the products have use value and make buyers feel that they are worth their money. In addition, sellers should also pay attention to details. For example, good packaging can not only ensure that the goods are protected from damage during transportation, but also leave a good impression on customers. Merchants can also provide customers with more value-added services, such as product instruction manuals or gift gadgets for using the products.

Optimize product pages to attract user attention

Users usually carefully read the information on the product page when shopping on Amazon. Optimizing product titles, clearly displaying product images, and describing product features in detail can help improve users’ shopping experience and increase the likelihood of positive reviews. An attractive product page can often trigger user satisfaction and generate positive reviews.

Actively communicate and respond to user feedback

Effective communication is the key to getting good reviews. Responding to customer inquiries in a timely manner, providing detailed product information, and answering questions can all build good customer relationships. For customers who have already purchased, proactively asking them about their usage experience and expressing concern can also make them more willing to leave positive reviews.

Invite buyers to leave reviews

The reason why Amazon customers rarely leave reviews is related to the habits of users, but it is also because the process of leaving reviews on Amazon is relatively cumbersome, which to a certain extent reduces customers’ desire to leave reviews. In this case, sellers can use emails to express their concern to customers and invite customers to write reviews for the products. Sellers can also add a card inside the product packaging to invite customers to leave reviews. It should be noted that Amazon does not allow sellers to contact customers to ask for reviews, so you must pay attention to the method, method and wording when guiding customers. In addition, merchants can also proactively click the “Request Comments” button in Amazon’s backend orders to guide customers to make timely comments.

Find customers from other platforms

Currently there are many cross-border e-commerce platforms. On other cross-border e-commerce platforms, sellers generally have access to customers’ contact information. Sellers can organize these contact information as their own resources and contact them through email. Contact them and provide them with certain discounts. If you communicate properly, you will get responses from some customers, which also adds a channel for you to actively increase reviews.

Accumulate customers with after-sales service cards

Although Amazon does not encourage sellers to proactively contact customers to influence their shopping behavior, it does allow sellers to place after-sales service cards in product packaging. If the seller cleverly designs his after-sales service card and appropriately adds his email address and other contact information to it, the after-sales service card will become a link with customers, and some customers will be willing to take the initiative to contact you. Established direct contact with customers to facilitate future operations.