Analysis of key factors affecting Amazon’s gold shopping cart ownership
On the Amazon platform, the ownership of the Golden Shopping Cart (Buy Box) is extremely important, as it determines which seller’s products are displayed first and attract buyers. Amazon uses complex algorithms to comprehensively evaluate multiple factors to determine the ownership of the golden shopping cart. This article will analyze in detail the main factors that affect the golden shopping cart to help sellers optimize their store performance.
1. Product price
The overall price of the product is one of the core factors that affects the gold shopping cart. This price includes not only the selling price of the product itself, but also all related costs such as shipping charges and customs duties. Although price is not the only consideration, sellers need to be careful when setting prices to ensure they are attractive to the competition.
2. Delivery method
The quality of the delivery method affects the order of belonging to the golden shopping cart: under the same conditions, Amazon self-operated sellers are given priority, followed by FBA (Fulfillment by Amazon) delivery, then local delivery, and finally domestic delivery. This means that transportation time, on-time delivery rate and inventory data will directly affect the competitiveness of sellers.
3. Seller Rating
A seller’s performance is directly related to its reputation on Amazon. Amazon scores each transaction made by the seller. 100 points will be awarded for successfully completing the transaction, while 500 points may be deducted for negative reviews. A seller’s overall rating is the average of transactions over the past year, with more recent ratings weighing more heavily, so it’s important to continue optimizing customer service.
4. Shipping time
To compete, sellers must ensure that orders are delivered on time. Shipping time is an important factor affecting the Golden Shopping Cart attribution, and any delay will reduce the chance of obtaining the Golden Shopping Cart.
5. Order defect rate
Order defect rate (ODR) consists of A-to-Z claim rate, negative review rate and chargeback rate. If a seller’s order defect rate exceeds 1%, the possibility of obtaining a golden shopping cart will decrease significantly. This shows that maintaining a low defect rate is crucial for sellers.
6. Evaluation score
Buyers’ evaluation scores of sellers, especially recent scores, have an important impact on the ownership of the golden shopping cart. High ratings and positive feedback not only enhance sellers’ competitiveness, but also enhance buyers’ purchasing confidence.
7. Seller feedback time
Replying buyers’ questions quickly is an important factor for sellers to obtain the golden shopping cart. It is generally believed that responding to more than 90% of buyer inquiries within 24 hours can greatly increase the chance of obtaining a golden shopping cart.
8. Other influencing factors
In addition to the above seven factors, the number of buyer reviews, inventory depth, sales volume, order cancellation and refund rate are also influencing factors. Although the impact of these factors is relatively small, overall optimization still requires attention.
Conclusion
In short, the ownership of the golden shopping cart depends on multiple interrelated factors. Sellers need to start from multiple aspects such as product prices, delivery methods, seller ratings, etc., and continuously improve their operating capabilities in order to enhance their access to the golden shopping cart. opportunity.