Techniques for product selection outside Amazon site: crowdfunding, hot spot capture and exhibition product selection methods
In today’s increasingly competitive e-commerce market, choosing a good product is the key to success. How to choose products outside the Amazon site troubles many novice sellers. Of course, choosing products needs to consider many factors, such as target audience and market, product research, suppliers, competitive analysis, marketing strategies, etc. This article will provide some choices outside the Amazon site. Product method.
1. Crowdfunding product selection method
Crowdfunding refers to the act of raising funds from the crowd to support the individual or organization that initiated the crowdfunding. Many projects can obtain the first capital for project start-up through crowdfunding, providing unlimited possibilities for more small-scale sellers. There are often many new products appearing on crowdfunding websites. Therefore, sellers can learn about the latest product trends and the characteristics of new products from the products on the crowdfunding website, which can provide ideas for the factory’s new product development and product selection direction. The following takes the JD crowdfunding website as an example to introduce how to find the products that sellers want on the crowdfunding website. After opening the homepage of Jingdong Crowdfunding Network, various types of products are displayed, and sellers can view them according to their needs or interests. If there is already a product that you want to buy, the seller can directly search for the product in the search box, find the product that you want to know more about, and then check it further.
2. Hot spot capturing method
The hot spot capturing method refers to a method for sellers to find market opportunities by continuously paying attention to news, new fashion trends, etc. Using this approach requires a certain level of market acumen. For example, the American Overseas Chinese News Network reported on June 22, 2017 that on August 21, the United States will usher in a rare total solar eclipse. For ordinary people, this is just an ordinary piece of news. However, businessmen with market acumen will think that people definitely need solar eclipse glasses to observe the total solar eclipse, so they seize the time to stock up and put them on Amazon.com. From solar eclipse glasses profit from this product. Similarly, the Olympic Games, World Cup, etc. can be opportunities for sellers to find product selections and launch products that meet consumer expectations.
3. Product selection method for trade fairs
Trade fairs are a traditional way of promoting products, which are of great significance to some powerful manufacturers. Trade fairs can attract a large number of customers to the venue, allowing them to experience the product first-hand, thereby creating a desire to buy. For sellers, trade fairs are also an opportunity to understand market demand and competition. Through trade fairs, you can observe customers’ reactions to different products, obtain information about competitors, and continuously optimize and upgrade your own products. At the same time, trade fairs can also strengthen the interaction between sellers and customers, increasing brand loyalty and customer stickiness. Therefore, when sellers are selecting products on the site, if they look at too many products, they will have no idea and don’t know where to start. At this time, sellers can go to the exhibition to develop ideas for product selection and clarify the direction of product selection. Because suppliers are in the natural upstream and influence market trends. Strong suppliers mainly rely on research and development to influence market trends, and stimulate and satisfy consumers’ intrinsic needs by developing updated products. Usually, suppliers will participate in large-scale exhibitions to showcase their new products before the products are publicly launched, so participating in more foreign exhibitions can help sellers better select products.
4. Social media and supplier new product recommendation method
Currently popular social media include Facebook, Twitter, YouTube, Pinterest, Instagram, and crowdfunding website Kickstarter. These websites have large user bases, wide spread and fast spread. When a product becomes popular on these websites , it will quickly become a trend. As an Amazon seller, during the product selection process, you should pay more attention to the information delivered by the supplier. Upgraded products are worthy of attention, and brand-new products developed to meet market demand are even more worthy of attention. For example, products such as balancing cars and fidget spinners that once detonated the market have brought generous returns to the sellers who first started selling. The moment these products first enter the market, they are first diffused on the supplier side.
To sum up, social media, trade fairs and supplier new product recommendation methods are very important promotion methods in Amazon’s off-site product selection. Sellers can establish contact with potential customers through social media to increase brand awareness and product exposure; participating in trade fairs can attract customers to the scene and strengthen the interaction between sellers and customers; paying attention to new products from suppliers can help sellers choose the ones with the greatest potential. products and increase sales.