Guide on how to efficiently create new products and promotions on Amazon

Creating new products and promotions on the Amazon platform is one of the important means to increase sales. Below are detailed step-by-step instructions.

Create new product

Step 1: Enter the create new product page

• Log in to the seller’s backend and click “Add a Product” under “INVENTORY”.

Step 2: Select product type

• Click “Create a new product Listing” and select the appropriate product category in the list. For example, select Baby Products > Bags > Diaper Tote Bags and click the “Select” button.

Step 3: Fill in basic product information

• Enter required product information, including product name, high-quality white background image, product description, etc. Failure to provide required information may result in a product receiving a quality warning or being banned from sale.

Step 4: Complete product quotation

• Includes information such as Seller SKU, price, inventory quantity, and product status.

Step 5: Upload product images

• Upload one main image and up to eight auxiliary images. Amazon’s front desk typically displays only six images.

Step 6: Write product description

• You can use HTML code to help with formatting when writing. Make sure the most important information is up front and include keywords naturally.

Step 7: Set product keywords

• This step is crucial for SEO.

Step 8: Submit all information

• After completing the above steps, click the “Save and Finish” button.

Create follow-up products

If you wish to sell a product that is already listed on Amazon, you need to ensure that the information you provide is completely consistent with the existing product and that you have brand authorization.

Step 1: Search for target products

• Enter the product title or UPC, EAN, ASIN and other information under “Find it on Amazon” and click the “Search” button.

Step 2: Add your product information

• Enter Condition, Your Price and Quantity, and click “Save and finish”.

Create a promotion

Step 1: Enter the promotion management page

• In the seller’s backend, select Manage Promotions under ADVERTISING.

Step 2: Select promotion type

• For example, select Money Off (discount) and click “Create” to create.

Step 3: Set promotion details

• According to different promotion types, fill in the corresponding promotion conditions.

Step 4: Define promotion scope

• Can select entire catalog or specific products.

Step 5: Set promotion time and tracking ID

• Enter the start and end dates, as well as an internal description and tracking ID for tracking.

Step 6: Review and Submit

• After finally checking that all settings are correct, click “Submit” to submit.

Through the above steps, you can effectively list new products on Amazon and set up promotions to increase product exposure and sales.