In-depth analysis of Amazon’s homepage: a must-read guide for novice sellers

For novice sellers who have just entered the Amazon platform, familiarity with the design and functions of the Amazon homepage is a crucial first step. Amazon’s homepage provides users with a high-quality shopping experience with its simple and beautiful design, user-friendly layout and convenient operation process. Below we will introduce in detail the three main components of the Amazon homepage: the search bar part, the product display area, and the service information and website links.

1. Search bar part

The search bar is one of the important components of Amazon’s homepage. It contains multiple practical functional modules:

• Search box: Allows users to search for specific products by entering keywords.
• Product Category: Users can filter and browse according to different product categories.
• My Amazon: Provides access to the backend of your personal account.
• Daily Deals: Shows information on the day’s specials.
• Gift Card: A prepaid card that can be used on Amazon.com, but note that the card is limited to purchases of goods or services on the issuing site.
• Preferential project registration: A preferential activity provided by Amazon in the United States for specific groups of people.
• I want to open a store: Provides a registration entrance for users who want to open a store on the platform.
• Treasure Truck Service: A unique promotion that allows customers to purchase and pick up items on site.
• Help Center: Answer the questions users encounter during use.
• Account: Used to register or log in to a personal account.
• Prime membership: Become a member and enjoy fast and free shipping.
• Shopping Cart: Used to store selected items and display the latest prices.

2. Product display part

The middle part of the Amazon homepage is mainly used for product display, and its design is to highlight the currently promoted products:

• Promotion items: Located at the top of the page, it displays products that are currently being promoted.
• Recommended for you from Our Brands: Recommend products to users based on Amazon’s own brands.
• Related to items you’ve viewed: Recommend similar products based on the user’s browsing history.
• Toys & Games best sellers: Lists the most popular toys and games.
• In addition, other popular categories such as books, clothing, shoes, and jewelry are included.
• There is an advertising space on the right side of the page for displaying promotional information and hot-selling product recommendations.
• At the bottom are related products recommended based on the user’s recent search history.

3. Service information and website links

At the bottom of the Amazon homepage, detailed service information and various website links are set up to facilitate users to obtain more information:

• Get to know us: An overview of the company.
• Partnership information: Provide partner-related information.
• Payment Products: Describe payment methods and related policies.
• Help Center: Solve users’ questions during use.
• At the same time, it also provides a selection of sites in different countries and link addresses of other related shopping websites.

Through the above introduction, I believe that novice sellers have a comprehensive and in-depth understanding of the Amazon homepage. Then you can use this knowledge to better run your own store!