A comprehensive guide to Amazon flash sales
1. The importance of flash sale activities
Amazon flash sales can significantly increase product exposure and bring a lot of traffic. Flash sale activities not only help increase product views, but also drive subsequent sales growth. By participating in flash sales, sellers have the opportunity to clear out overstocked inventory and attract customers with limited-time offers.
2. Types of flash sale activities
There are three main types of Amazon flash sales: Deal of the Day (DOTD), Lightning Deals (LD) and Best Deals (BD)< /strong>.
- DOTD: A one-day flash sale event with extremely high product requirements. Amazon invites you to participate.
- LD: A flash sale event lasting 4 to 6 hours. Sellers can apply independently through the backend or be recommended by the investment manager.
- BD: A long-term promotion that lasts for two weeks and needs to be applied for through the investment manager.
3. Requirements for participating in flash sale activities
In order to ensure consumer experience, Amazon has set strict standards for participating in flash sales:
- Items must have a rating of at least 4 stars (DOTD) or 3 stars (BD).
- The number of customer reviews must not be less than 10.
- The discount needs to be less than 80% or 85% of the usual selling price.
- Must use FBA logistics to deliver goods, and the inventory quantity must meet the standard.
- Specific categories of products (such as adult products, medical equipment, etc.) cannot participate.
4. Steps to create a flash sale activity
- Select “Lightning Deals” in the background advertising menu.
- Select eligible products from the recommended list.
- Edit flash sale quantity, price and other parameters.
- Submit for review and wait for the results.
5. Precautions for flash sale activities
1. Flash sale price
The price to participate in the flash sale should be lower than the lowest price in the past 30 or 90 days. Sellers need to ensure price compliance.
2. Inventory control
Sellers should ensure that they have sufficient inventory to meet flash sale demand. Plan inventory appropriately taking into account possible sales growth.
3. Product optimization
Optimize product information before participating in flash sales to improve ranking and visibility. Increase CPC bidding for more exposure.
4. Data monitoring
Track sales data in real time, such as order volume, conversion rate, etc. Adjust strategies based on feedback.
6. Summary
With reasonable preparation and execution, Amazon flash sales can help sellers quickly expand their market influence and increase sales. However, you must pay attention to abide by the platform rules to ensure product quality and service levels.
The above content is compiled from multiple articles, aiming to help sellers better understand and utilize Amazon flash sales activities.