Detailed explanation of Amazon store operation skills and strategies
1. Basics of Amazon store operations
1. Understand Amazon platform policies
The Amazon platform has formulated strict policies and regulations, such as prohibiting sellers from asking for positive reviews from buyers, prohibiting improper reviews, and prohibiting violations of QA policies. Amazon sellers must especially understand and pay attention to Amazon’s latest policies when operating.
2. Pay attention to changes in foreign situations
Overseas festivals and seasonal changes will affect changes in product sales. Amazon sellers should also pay attention to festivals, seasonal changes, climate changes, etc. in the sales area. This is an indispensable task for merchants.
2. Investigation and analysis of Amazon product information
Selecting and developing products is the top priority in Amazon’s operations. Amazon sellers need to conduct in-depth research on market demand, select competitive products, and ensure product quality and supply chain stability.
3. Optimize product ranking
1. Keyword optimization
The more relevant the keywords related to the product are, the higher Amazon’s search ranking will be.
2. Improve conversion rate
For the same type of product, the greater the sales volume, the higher the conversion rate.
3. Optimize listing
Create a listing with high authority and ranking.
4. Logistics and distribution strategy
1. Select FBA
It is recommended to choose FBA transportation as much as possible and enjoy the complete logistics and distribution services provided by FBA.
2. Choose the right logistics company
Choose a relatively safe and cost-effective logistics provider based on comprehensive consideration of timeliness, price, and regional advantages.
5. Marketing inside and outside Amazon
1. On-site marketing
Through Amazon’s on-site advertising, your listings will be ranked higher and gain higher product exposure and click-through rates, which will help increase product sales to a certain extent.
2. Off-site marketing
Introduce traffic to your store through social media such as Facebook, Instagram, Twitter, Google search engine ads, blogs, and video media.
6. Data analysis and strategy adjustment
Amazon sellers should track buyer feedback information in a timely manner and prepare email response templates in advance.
7. Pitfalls to avoid when registering for multiple Amazon stores
1. Check business license
Before registering an account, check whether the business license is normal. If the business license is not normal, it is very likely that it will not be passed.
2. Avoid using problematic IPs
When registering an account, do not use problematic IPs or IPs.
3. Prepare registration information in advance
Prepare registration information in advance before account registration to make the registration process faster. This is also a factor in whether the account review is passed.
8. How to get started as a new Amazon seller
1. In-depth understanding of the Amazon platform
Before starting, novices should have an in-depth understanding of the basic situation of the Amazon platform, including operating mechanisms, business models, and user groups.
2. Register an Amazon account
In order to sell products on Amazon, newbies first need to register an Amazon seller account.
3. Choose the right seller plan
Amazon offers two plans to choose from: individual sellers and professional sellers.
4. Prepare necessary information
After registration is completed, novices need to prepare some necessary information, such as business license, bank account information, product information, etc.
5. Learn Amazon policies
Amazon has a series of seller policies and regulations. Novices need to carefully study and abide by these regulations to ensure the normal operation of the store and maintain a good business reputation.
6. Choose the right product
In the Amazon backend, novices need to choose appropriate products based on market demand and personal interests.
7. Build brand and store
Building a brand image and a professional store on Amazon is a critical step. Through well-designed brand pages and professional store settings, customers’ shopping experience can be enhanced.
9. Types of Amazon novice sellers
1. Retailer
Retailers are the most common type, purchasing items directly from suppliers or wholesalers and then selling them on Amazon.
2. Brand owner
Brand owners are the owners of their own brands and can produce their own products or work with manufacturers.
3. Handicraft maker
Handicraft makers usually set up stores on Amazon to display and sell their handicrafts.
4. Resellers
Resellers buy low-priced items and then sell them on Amazon at a price higher than the purchase cost.
5. Purchasing agent
Purchasing agents purchase goods from other countries or regions and sell them to consumers in the target market on the Amazon platform.
10. Promotional strategies for new Amazon sellers
1. Set up promotions
According to product features and sales goals, choose from a variety of promotion setting options provided by Amazon. For example, discounts, discounts, buy one get one free, etc. Attract more attention and increase sales by setting up reasonable promotions.
2. Create high-quality product pages
The product page is a key link for consumers to make decisions. Ensure product page information is accurate and clear, paired with high-quality product images and detailed descriptions. Enhance users’ purchasing interest and confidence by providing eye-catching product pages.
3. Utilize advertising tools
Amazon offers a variety of advertising tools, including Amazon Advertising and Brand Registry. Novice sellers can make full use of these tools for targeted advertising to increase product exposure and click-through rates.
11. Operation skills for new Amazon sellers
1. Optimize product details page
Amazon buyers usually make purchasing decisions based on the information and pictures on the product detail page. Therefore, sellers should ensure that the text description on the product detail page is accurate and clear, and use high-quality images to display the product.
2. Leverage Amazon Advertising
Amazon Advertising is an effective promotion method that can help new stores increase exposure and sales.
3. Provide excellent customer service
Amazon buyers attach great importance to sellers’ reviews and after-sales services. Sellers should promptly respond to buyers’ inquiries and feedback, try their best to solve problems and provide satisfactory after-sales service.
4. Continuous learning and improvement
The Amazon platform continues to develop and change, and sellers need to maintain a learning attitude and keep abreast of new policies and features.
12. Product selection guide for new Amazon sellers
1. Low-priced products to attract traffic
For novice sellers on Amazon, the initial weight of each product is relatively low. If the seller wants to get traffic, he can sell it at a low price first to attract traffic.
2. Avoid choosing sensitive goods, dangerous goods, etc.
Sensitive goods generally refer to liquid products with batteries. Most first-haul service providers are unwilling to accept the above-mentioned products. Sellers need to find a first-haul service provider that can handle sensitive goods, which will increase the difficulty and cost of delivery.
3. Competition for large-volume products is generally not fierce
Competition for large-volume products is generally not fierce, but the logistics process is more complicated. If the seller does not have high-quality logistics and supplier resources, problems such as out-of-stock and after-sales problems will generally occur. The competition for small-volume products is fierce, but they are not easily damaged during transportation, and the cost and risk are relatively low.
4. The life cycle of the selected product needs to be in the rising phase
Sellers can use Google Trends to check the search change curve of the product in the past five years. If the search results show that the product has shown a downward trend, then the product may be in decline, and sellers should not choose this product at this time.
The above content integrates all aspects of Amazon store operations, hoping to help sellers better operate their stores.
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