Amazon Seller’s Guide to Successful Opening of a Store: Six Key Elements of Product Selection and Operation

For new Amazon sellers, how to choose the right products and how to operate the store effectively are two crucial aspects. This article will combine the key elements of product selection and operation to help sellers better plan their business.

Six major factors in product selection

Just need to win

It is very important to choose products whose functional requirements are higher than other external factors, because such products can better meet the actual needs of consumers. For example, scissors are a typical example. Users care about its cutting function rather than its appearance design.

The product is lightweight and easy to ship

Although on the surface the market for products with light weight and small size is fierce and the profit margins are small, in fact such products can effectively increase the capital turnover rate due to their ease of transportation and storage, thereby indirectly increasing profits.

Single function, easy to package

Products with a single function are not only easy for quality control, but also convenient for packaging, reducing possible problems during transportation.

Better for low frequency use

Considering that any product will have a life cycle, choosing products that are not used frequently but are durable can reduce the risk of customer complaints.

Fund operability

To operate a product, you need to prepare funds at least three times the purchase cost to cope with unstable initial sales. Therefore, sellers need to evaluate their own financial situation to ensure continuous supply.

Avoid the risk of infringement

Amazon is very strict about the protection of intellectual property rights. Once infringement is discovered, it will face fines or even store closures. Therefore, when selecting products, pay special attention to avoid using registered brand names or other protected design elements.

Six essential elements for running a store

Quality suppliers

Ensuring that the suppliers you cooperate with can steadily provide high-quality products is crucial to maintaining the credibility of the store.

Familiar with platform rules

Understand and comply with Amazon’s various regulations, including but not limited to requirements for account management, product publishing, etc.

Logistics solution

Choosing the right logistics partner can help reduce costs and increase customer satisfaction.

Customs clearance process

Being familiar with your target market’s import regulations can help avoid unnecessary delays or expenses.

Transportation Plan

Properly arranging delivery time and methods can ensure adequate inventory and control expenses.

To sum up, no matter from the perspective of product selection or operation, the above twelve points are what Amazon sellers need to focus on. By carefully considering these factors and making decisions based on their own actual situation, I believe that every seller can succeed on the Amazon platform.