Detailed explanation of product selection strategies and methods for Amazon sellers

Amazon product selection is a key task in determining the company’s sales performance, which directly affects the seller’s sales performance and profits. In order to help sellers find hot-selling products, this article will introduce in detail the strategies and methods of Amazon product selection.

How to select products

Amazon Best Sellers

Amazon Best Sellers is the best-selling product database that comes with the Amazon platform. Through it, sellers can obtain sales rankings of various types of products. Best Sellers not only provides real-time sales and historical sales rankings, but also updates hourly to provide sellers with the latest market dynamics.

Product portfolio analysis method

In addition to relying on Best Sellers, sellers should also adopt the idea of ​​product portfolio to plan product lines. It is recommended to set up 20% core products, 10% popular products and 70% regular products to obtain more traffic and profits.

Google Trends Tool

Google Trends is a free tool that displays product search times and sales trends, helping sellers determine whether a product has market potential.

Differential data analysis method

By analyzing the negative review data of popular products on the market, we can find out where customers are dissatisfied with the product, improve the product or choose products that can meet user needs.

Follow up with big sellers in the industry

Large sellers usually have richer resources and information. By observing the launch of new products by major sellers, you can quickly obtain market information and conduct market research.

Excellent store copy method

Find a position for your own store by imitating the product positioning and marketing strategies of excellent stores.

Product Development Method

Expand product lines based on raw materials or technologies of existing product lines, or target groups.

Seasonal product selection method

Select products for specific seasons or festivals, and plan in advance to ensure stocking and promotion are completed before traffic peaks.

Hot event product selection method

Keep up with current hot topics and quickly respond to market demands.

Product selection ideas

Clear category positioning

Determine the category that suits you based on store qualifications, product line planning, and existing product resources.

Market demand research

Get an in-depth understanding of the popular product categories on the current market through Amazon best-selling rankings, popular search keywords, social media topics, etc.

Competitive Analysis

Conduct competitor analysis of popular products on the market, including market share, product pricing, product features, review scores, etc.

Product classification and scale

Determine the product category you wish to enter, and determine the sales scale of products in this category based on Amazon Sales Rank (BSR).

Product feasibility assessment

Evaluate aspects such as supplier reliability, product availability, and delivery time to ensure a stable supply of products.

Profit potential

Evaluate the profit potential of a product, including key factors such as cost, pricing, sales volume, and profit margin.

Product reliability

Ensure the quality of the product is reliable to obtain good reviews and reputation from users.

Supply chain feasibility

Consider the feasibility and stability of the supply chain, including supplier reliability, product availability, delivery time, scalability and other factors.

Data-driven decision-making

When making any decision, we must analyze the product based on data as much as possible, use data as support, and strive to make the most accurate judgment.

Rigorous

The product selection process must be treated seriously and rigorously, and various situations and data must be analyzed as comprehensively as possible.

Conclusion

Product selection is the key to the success of Amazon sellers. Through the above methods and ideas, sellers can more effectively find products that meet market demand and their own business strategies, thereby improving sales performance and profits.