Detailed explanation of Amazon KYC review: data preparation and upload requirements

KYC review overview

KYC (Know Your Customer) is an audit mechanism for sellers’ qualifications on the Amazon platform, aiming to ensure transaction security and maintain market order. Whether they are sellers on the American or European sites, they need to pass the KYC review before they can continue to sell. In comparison, the European station’s KYC review is more stringent, requiring not only detailed information, but also a longer review cycle.

US site KYC changes

Recently, the KYC review process of the US site has undergone significant changes. The most obvious point is the pre-positioning of address review. In the past, the address review usually started some time after the store registration was completed, but now new sellers will encounter the KYC address review process during the registration process. There are two verification methods in this link: video verification and postcard verification. The former requires the seller to confirm their identity through a video call with the reviewer through special software; the latter involves Amazon sending a postcard containing a verification code to the office address provided by the seller, and the seller needs to enter it into the system to complete the verification after receiving it.

European station KYC process

Trigger conditions

In the European site, KYC review may be triggered at the initial stage of registration, may be triggered when sales reach between 5,000 and 15,000 euros, or may be triggered in advance due to modification of background information. The entire review process is expected to take 1-1.5 months.

Required information

Company registration certificate

Includes scanned copies of the original or copy of the company’s business license, company registration certificate, and business registration regulations (combined into one PDF document).

Company bill

You need to submit the company’s daily expense bills generated within the last 90 days, such as water and electricity bills, Internet bills, etc. The company name and detailed address must be shown on the bills.

Bank statement

Provide the account opening license or corporate bank statement of the company’s corporate bank account that is valid within one year. Note that the statement date should be within six months.

Certificate of main contact person

The main contact person must provide a scanned copy of his passport; if he does not have a passport, he must provide a scanned copy of the front and back of his ID card and the personal page of his household registration booklet, and merge them into a single document.

Company beneficiary certificate

Same as the primary contact, company beneficiaries also need to submit appropriate identification documents.

Personal expense bill

Both the main contact person and his/her beneficiaries need to provide personal bills, such as water and electricity bills, etc. The bill date must be within 90 days.

Articles of Association

The company’s articles of association must reflect the names and equity distribution of all shareholders, and must be signed by all beneficiaries and stamped with the official seal.

Collection account

It is recommended to use the company’s public account or the personal account of the company’s beneficiary as the collection account, and ensure that the place where the account is opened complies with Amazon regulations.

Conclusion

Despite adequate preparation, there is still some uncertainty in the European KYC review. Therefore, sellers should pay close attention to the account status during the application process to ensure the authenticity and accuracy of the information provided in order to successfully pass the review.