A comprehensive guide to Amazon product selection and analysis reporting
After successfully building a product pool, detailed product selection analysis is an indispensable step, and the “product selection report” is a key tool in this process. Generally speaking, product selection reports cover many important aspects, including global market overview, competitive product data, keyword analysis, product differentiation plans, and Listing cost accounting.
1. Global Market Overview
The product selection report first needs to summarize the entire market situation, including information such as industry size and development trends. Take the baby product market in the United States as an example. Most of these products are in urgent need, and their demand is particularly eye-catching during the e-commerce festivals in the middle and end of the year. However, despite the relatively large capacity of this market, it is not as popular as some popular electronic products.
2. Competitive product analysis
Competitive product data is one of the core contents of the product selection report. Analysis of sales data and competition intensity can help sellers understand the market situation. Take Diaper (children’s diapers) as an example. Although its sales volume is the leader among products in the same category, differentiated competition has become difficult because the market has been occupied by many well-known brands. In addition, analyzing peripheral derivatives such as Wet Bags (diaper bags) has become a viable strategic option due to its low level of competition and relatively stable demand trends.
3. Keyword data
Keyword analysis can provide search volume of core words and related advertising bidding data. Use tools such as Google Trends to understand the popularity of products in a certain category. Among the keywords for baby products, against the background of maintaining a high search trend (75 to 100) in the past year, relevant data shows that the market demand for certain products has remained stable.
4. Product differentiation plan
When making product selection, it is necessary to deeply understand customer pain points and product defects, and at the same time propose effective solutions. For example, when choosing a Wet Bag, you need to consider the specific needs of target market users and develop product features that meet these needs.
5. Listing cost accounting
Finally, Listing cost accounting is a part that cannot be ignored in the product selection report. Including the evaluation of FBA costs, marketing budget and input-output ratio (ROI), it can provide data support for sellers to further optimize the market performance of their products.
The Importance of Amazon Product Analysis Report
The Amazon product analysis report is an important tool for sellers to understand the performance of their products in the market. The report provides multi-dimensional data on sales volume, rankings, user reviews and return rates to help sellers explore the popularity of their products. Its functions include sales reports, search term reports, ad performance reports, review reports, etc. These data can provide a basis for sellers’ decision-making.
How to use Amazon Product Analysis Report
The steps to use the Amazon Product Analytics report are relatively simple:
- Log in to Amazon Seller Center.
- Select the product to be analyzed and click the “Report” button.
- Select the desired type in the report list and set the time range.
- Download and analyze the report and make corresponding optimization decisions.
Strategies for optimizing product performance
In order to improve product performance, sellers should take the following measures:
- Optimize product titles and descriptions to better match users’ search keywords.
- Improve product quality, enhance user experience and evaluation.
- Optimize advertising strategies based on advertising report data.
- Reduce the return rate and improve user satisfaction and reputation of the product.
To sum up, comprehensive product selection and analysis reports provide Amazon sellers with valuable market insights and help them make informed decisions in the highly competitive market.