Detailed explanation of Amazon brand registration: process, advantages and countermeasures

1. The importance of Amazon brand registration

Brand registration is an important service provided by Amazon to sellers to help sellers protect their brands and intellectual property rights. Through brand registration, sellers can not only enhance their brand image, but also gain a series of advantages. Specifically, brand registration can help sellers:

• Protect brand: Prevent unauthorized sellers from copying and reduce infringements.
• Enhance competitiveness: Build a brand page to showcase the unique value of your product and attract more consumers.
• Improve conversion rate: Improve product display effect and conversion rate by editing A+ pages and other methods.

2. Brand registration process

1. Create an Amazon seller account

First, register a seller account on the Amazon platform. Go to the Amazon Seller Center page, click the “Register” button, and follow the instructions to fill in the necessary personal or business information.

2. Prepare materials required for brand registration

• Brand Registration Certificate or Trademark Registration Certificate
• Clear pictures of brand products
• Photos of product boxes, labels or trademarks
• Brand’s official website or social media link

3. Log in to Amazon Brand Registration Platform

After preparing the documents required for registration, log in to Amazon’s brand registration platform (Amazon Brand Registry) and start submitting the brand registration application.

4. Fill in brand information

On the brand registration platform, fill in detailed information about the brand, including brand name, registration country, brand description, product category, etc.

5. Provide documents required for brand registration

According to the requirements of the brand registration platform, upload the previously prepared documents required for brand registration, such as brand registration certificates, product pictures, etc.

6. Waiting for review and confirmation

After submitting the brand registration application, wait for Amazon’s review and confirmation. This process can take anywhere from a few days to a few weeks.

7. Complete brand registration

Once the brand registration application is approved, you will receive a confirmation email from Amazon. At this point, your brand has been successfully registered and enjoys brand rights protection.

3. Advantages of brand registration

1. Protect the brand and prevent products from being copied

After brand registration, sellers can more conveniently upload and manage their products on Amazon while providing protection for their listings. Amazon allows sellers to carry out follow-up sales, but if the seller registers the brand in advance, it can avoid listings being tampered with and being followed-up sales.

2. No need to use UPC anymore

After registering the brand, you can upload the product without UPC, saving purchase costs.

3. Increase control over Listing

If your Listing is followed by a higher-level seller, the person who follows you will also have the right to edit the product. Others can also change product information and links through the same method. If you register your brand on Amazon, you can effectively prevent your listing content from being tampered with.

4. Apply for protection for the products being copied

The product has been brand registered, but it is still being sold. At this time, the seller can send a case to Amazon and request it to delete the link to the sold product. This is only for the seller’s own use.

4. Strategies to deal with follow-up selling

1. Send warning letter

When you find that there are still problems with sales after the brand registration takes effect, you can first solve it privately. By sending a warning email, stating the problem in detail, and attaching screenshots of the other party’s sales and evidence of trademark registration, request the other party to immediately stop the infringement.

2. TestBuy Complaint

Use friends around you to buy the products from the seller, and then complain about their counterfeit behavior, attaching photos and clear differentiated descriptions. Reporting through the Amazon backend brand function prompts Amazon to take handling measures to ensure that the sellers are warned or even removed from the shelves.

3. Product differentiation

In order to effectively prevent follow-up sales, you can consider a differentiated product mix strategy when selling products. For example, pair your products with unique accessories that make it difficult for other sellers to imitate. This strategy not only increases the cost of following the sale, but also reduces the risk of being followed.

5. Requirements for brand registration images

1. Product pictures

Provide images of product packaging with brand logos, as well as images of products showing the brand. These product pictures must be clearly visible, cannot be processed by PS or other software, and all four corners of the product need to be displayed. Like brand logo images, product images can be in JPG, PNG or GIF format, but they cannot exceed the 10MB size limit.

2. LOGO picture

The LOGO image must be clear and complete, without blur or watermarks, and must be completely consistent with the LOGO on the trademark registration certificate. According to Amazon’s regulations, logo images can be text-based or image-based.

6. Maintenance after brand registration

1. Regular inspection

After completing the brand registration, you need to regularly check the brand information to ensure the validity of the trademark registration and authorization documents, and promptly update any changed or expired information.

2. Ongoing marketing and promotion

Use the marketing tools and advertising services on the Amazon platform to increase product exposure and attract more consumers.

7. Conclusion

Amazon brand registration is an important step for sellers to expand the global market and establish a professional brand image. By preparing brand information, filling out the application form, and complying with relevant points and precautions, you can successfully register your brand on the Amazon platform. At the same time, ensuring the accuracy of brand information, protecting intellectual property rights, maintaining brand consistency, providing quality after-sales service and customer experience, and ongoing marketing and promotion are all key factors in building and developing a successful brand. Through Amazon Brand Registration, you will gain more sales opportunities and brand recognition, thereby achieving business success.