Amazon Advertising and Product Selection FAQs and Solutions

On the Amazon platform, advertising and product selection are important factors that determine the success of sellers. This article will integrate common problems in Amazon advertising and product selection processes, and provide countermeasures to help sellers improve sales performance and conversion rates.

Advertising related questions

1. Do I need to issue coupons when new products are launched?

When new products are launched, the strategy of setting up advertisements and coupons needs to be determined according to the specific situation. While ads are designed to increase exposure, coupons can help increase conversions. It is recommended to adopt a price ladder strategy to allocate multiple variants to control different targets.

2. Should automatic advertising be always turned on?

Automatic ads usually do not need to be turned off during the ad serving process. With the continuous expansion of precise keywords, the effect of automatic advertising will gradually weaken, and the control of keywords will become more important.

3. What should the ACoS goal be?

The advertising strategies and revenue status of different sellers are different, so the effectiveness should not be judged simply by the level of ACoS. A “good” ACoS generally refers to a lower ratio achieved while maximizing profits, and there is no fixed standard.

4. How to improve the conversion rate of advertising?

If the increase in bidding results in a lower conversion rate, you need to optimize images, enhance reviews, and improve listing quality to attract more customers.

5. What should I do if there is no conversion after adjusting the advertising strategy?

While ensuring product selection and listing optimization, if there is no conversion, you can conduct a more detailed market analysis to find potential problems and opportunities.

Questions related to product selection

1. What are the common mistakes in product selection?

Novice sellers often rely too much on a certain category, or blindly pursue new products on the market, resulting in a decline in sales performance. The epidemic is also a major factor affecting the sales of certain products, so you should carefully consider when choosing products.

2. How to avoid the minefield of errors when selecting products?

Sellers need to maintain a flexible mindset, avoid blindly investing in products with high market popularity, and should carefully evaluate the market foundation and supply chain capabilities. Avoid stocking up on large quantities of products when they are first launched to prevent losses caused by market changes.

3. What to do when new product features are not in the user’s search keywords?

If product features do not match common search terms, sellers should construct descriptive keywords to attract users. For example, use broader keywords to drive traffic and then showcase product unique selling points to increase conversion rates.

Conclusion

Sellers must have targeted strategies in Amazon advertising and product selection. Continuously adapting to market changes and optimizing advertising and product selection strategies will be the key to increasing conversion rates and sales. However, in the face of changing market conditions, staying calm and making careful assessments will help avoid common pitfalls and mistakes. Through constant practice, sellers can find strategies that suit their business path and stand out in the fierce market competition.