A complete analysis of Amazon’s product selection thinking: a comprehensive analysis from product design to market research
Understanding the product selection process is crucial for Amazon sellers, especially in the context of complex supply chains and market environments. This article will conduct a systematic analysis from multiple aspects such as product supply chain, marketing planning, product iteration, preliminary testing, category testing, user analysis and market research, etc., to provide sellers with a comprehensive reference for product selection thinking.
Product supply chain analysis
When selecting products, you first need to conduct an in-depth analysis of the product’s upstream supply chain. Take an electric toothbrush as an example. It contains many important components, such as rechargeable batteries, motors, toothbrush heads, etc. Sellers should collect and compare the size and quality of each supply chain in order to select the most suitable suppliers. Finding the right supply chain not only ensures the final quality of the product, but also provides sellers with a competitive advantage. China’s industrial clusters are distributed in multiple coastal provinces, such as Zhejiang, Jiangsu, Guangdong, etc., which provides sellers with a wealth of choices and cost advantages. Sellers need to gradually establish their own supply chain database and continuously accumulate relevant information through on-site inspections and communication to ensure that correct decisions are made in production management.
Marketing planning and product or packaging design
After determining the product, the seller needs to formulate a marketing plan, which involves fund allocation, promotion methods, product positioning, etc. Understanding the needs of market users and discovering pain points are the basis for product design. In terms of product design, if you adopt the OEM model and design the mold yourself, you should focus on differentiation; in the ODM model, you need to pay attention to the uniqueness of packaging design. In addition, packaging should also take into account the convenience of users during use.
Product iteration and its importance
Products need to be iterated based on market feedback during the sales process to ensure that they can adapt to different needs and trends. Successful companies often continue the product life cycle and remain competitive in the market through continuous iteration. Sellers can reduce financial risk by creating a minimum viable product (MVP) for early market testing and continuously improving the product based on user feedback.
Preliminary test and product sales period
Preliminary testing is a preliminary test of product stability and sales data. Sellers can screen out the potential of the product through small batch production and market feedback. At this stage, through small batch testing, sellers can identify celebrity products, thin dog products, etc. In addition, during the product sales period, the supply chain needs to be continuously optimized to ensure product stability and promoted through the efforts of the marketing team. product.
Category product testing
When facing new categories, sellers need to find optimization directions by using and evaluating the characteristics of such products. Conduct detailed analysis of the structure, performance, materials, etc. of popular products to understand market demand and user pain points. After becoming familiar with the product, sellers should conduct continuous trials and summaries to find out the core advantages and improvement points of the product.
Product analysis research and target market research
After confirming the categories to be developed, sellers must organize and analyze user characteristics, product design and functions. Through market research, sellers can obtain information about the reasons for product sales growth, such as brand influence and off-site traffic promotion methods. In addition, through data analysis on the Amazon platform, sellers can quickly obtain the consumption structure and behavioral habits of the target market, providing a basis for product market positioning.
To sum up, in the Amazon product selection process, comprehensive and systematic thinking will help sellers identify and seize market opportunities, thereby designing excellent products that meet consumer needs and better adapt to the changing market environment. .