Amazon Product Title Optimization Guide: Write Attractive Titles to Increase Sales

On the Amazon platform, an excellent product title can not only maximize the traffic to the product, but also increase the exposure and conversion rate of the product. Here are some key points for writing Amazon product titles.

1. Accurately describe product attributes

The title should accurately describe the basic attributes of the product, such as brand, model, color, size, etc., so that consumers can quickly understand the characteristics of the product and help the Amazon search engine match the product with relevant search keywords.

2. Highlight product features

2.1 Features

Emphasize the function and use of the product and let consumers understand the actual function of the product.

2.2 Quality Assurance

Highlight the quality assurance of goods, such as materials and production processes, to enhance consumers’ confidence in the goods.

2.3 After-sales service

Emphasis on after-sales service policies, such as return and exchange terms, to enhance consumer purchasing confidence.

3. Use keywords

Reasonably use keywords in the title, including brand name, core keywords, function words, feature words, attribute words, aesthetic modifiers, etc., so that they can be crawled by search engines. Keywords can be precise keywords, broad keywords or long-tail keywords.

4. Avoid using forbidden words

Avoid using words prohibited by Amazon, such as promotional information (Free Shipping, Hot Sale), subjective adjectives (great, awesome), etc.

5. Pay attention to the title length

The title length should not be too long and should be controlled between 160 and 170 characters. Titles that are too long will affect the display effect and make consumers feel fatigued.

6. Comply with platform rules

The first letter of each word in the title must be capitalized, except for conjunctions such as a, an, and, or, for, on, the, etc. No special characters or punctuation marks can be used. It cannot contain company, logistics, freight, promotion and other related information. If it is sold in bulk, the quantity must be indicated after the product name, such as “a pack of 50”.

7. Sample title

Reference format 1: Brand name + core keywords + (characteristic words/function words/attribute words) + others (material/size/color/scope of application, etc.)

• ABC NFC Bluetooth Speaker, 6W Deep Bass Portable Waterproof Speakers for Outdoor Activities
• ABC Silicone Baby Pacifier – BPA Free – Comfortable for Baby – Easy for Parents Set of 2 Premium Pacifiers by ABC Baby Gear, Blue

Reference format 2: core keywords + brand name + (characteristic words/function words/attribute words) + others (material/size/color/scope of application, etc.)

• NFC Bluetooth Speaker, ABC 6W Deep Bass Portable Waterproof Speakers for Outdoor Activities
• 2PCS Premium Silicone Baby Pacifiers – BPA Free – Comfortable for Baby – Easy for Parents – by ABC Baby Gear, Blue

To sum up, when writing Amazon product titles, you should follow the platform rules, use precise keywords, and pay attention to title length and content quality to improve the search ranking and conversion rate of the product. In addition, avoiding the use of prohibited words and complying with platform regulations will help improve the performance of products on the Amazon platform.