Amazon ASIN Management Guide: Avoid Restrictions and Improve Sales Efficiency
On the Amazon platform, ASIN (Amazon Standard Identification Number), as the core function of product management, is crucial for sellers to display and sell products. However, incorrect operations and improper use of keywords may result in ASIN being locked and even affect the seller’s selling qualifications. This article will summarize the precautions and solutions related to ASIN to help sellers effectively manage their products.
1. Follow Amazon regulations and avoid taboos on using keywords
The Amazon platform has strict regulations on ASINs. Sellers must avoid using prohibited keywords when using ASINs. These keywords include brand names, casual expressions (such as “new”), subjective reviews (such as “best”, “cheapest”) and any words that are insulting or profane. If you are caught using such keywords, your ASIN may be locked. In addition, violating other platform regulations (such as malicious brushing, asking for reviews) may also lead to ASIN and account security issues.
2. Select suitable products and deeply understand the cost structure
When choosing what products to sell, sellers should ensure that their products are in high demand and have relatively little competition in the market. Also, make sure your products comply with Amazon’s policies and never sell dangerous or prohibited products. In addition, sellers need to fully understand the ASIN fee structure, including listing fees and transaction fees. Calculating these costs is crucial to pricing strategy.
3. Optimize product descriptions and regularly manage stores
High-quality product descriptions are key to attracting potential customers. Product descriptions need to be clear and concise, highlight their unique selling points, and should not contain inappropriate words and descriptions. In addition, sellers need to regularly check inventory and orders, replenish inventory in a timely manner, and handle customer feedback to ensure that products and services can meet market demand.
4. Steps to deal with ASIN restriction issues
If the ASIN is locked, the seller should first check the reason for being locked in the platform backend. You can view the current status and make necessary adjustments through the “Background Edit” function. If the problem is still not resolved, it is recommended to contact Amazon customer service directly for further support. If necessary, appeals should be made to the platform in advance to avoid losses caused by inventory backlog.
By following the guidance above, sellers can effectively manage the products they sell on Amazon, improve account security, and maximize sales potential. As part of cross-border e-commerce, professional services can better help users achieve efficient promotion and sales of products in the global market.