Comprehensive guide to settling in JD.com: detailed explanation of conditions, procedures and fees
With the strengthening of globalization trends and the improvement of consumers’ living standards, overseas products are gradually favored by more and more domestic consumers. JD International, as a cross-border e-commerce platform under JD Group, provides overseas brands with high-quality channels to enter the Chinese market. So, how to successfully open a store on JD International?
1. JD.com International entry conditions and required information
To open a store on JD International, merchants need to meet certain conditions and prepare corresponding information. First of all, the merchant must be a company registered overseas and provide company registration documents, such as business registration certificate, business license, etc. Secondly, the merchant needs to provide a statement from the authorized representative of the main company that opens the store and the identity document of the corresponding authorized representative. In addition, merchants also need to provide proof of overseas bank account opening or bank statement, as well as a domestic return and exchange address. Finally, the goods sold by the merchant must have an overseas trademark registration certificate. If they are not the trademark holder, they must provide a trademark exclusive store authorization letter.
2. JD.com International Settlement Process
There are two main ways to settle in Jingdong International: self-recommendation and agency settlement. Self-recommendation requires merchants to understand JD International’s investment information, prepare entry qualification materials and submit applications. However, although this method is less costly for merchants, the failure rate is also relatively high. In contrast, agent settlement is more professional and can help merchants improve their success rate. Merchants can choose to cooperate with professional settlement service providers, who will assist in completing the settlement process.
3. JD.com international entry fee
JD.com requires a certain deposit to settle in. The deposit for most flagship stores is US$5,000, the deposit for entertainment categories in non-flagship stores is US$10,000, and the deposit for other categories is basically US$15,000 and above. Merchants need to understand the relevant fees and ensure they have sufficient funds before settling in.
4. Overview of JD International Store Types
JD International’s store types are diverse, meeting the business needs of different merchants. Brand flagship stores are stores directly operated or authorized by the brand. They are divided into brand directly operated flagship stores and brand authorized flagship stores. Merchants are required to hold the brand’s trademark registration certificate or exclusive authorization. Store-type flagship stores are opened by retailers from overseas or from China, Hong Kong, Macao and Taiwan who own service trademarks and focus on selling multiple brand products. Specialty stores require merchants to obtain store authorization from the brand to operate one or more authorized brand products. Specialized stores operate stores with two or more own or authorized brands.
5. Detailed explanation of brand qualification requirements
Brand qualifications are an important threshold for merchants to enter JD International, and different types of stores have different requirements for brand qualifications. For brand flagship stores, merchants need to provide the trademark registration certificate or trademark registration application acceptance letter of the brand being sold to ensure the legitimacy and rights of the brand. For brand-direct flagship stores, merchants need to directly hold the brand’s trademark rights; for brand-authorized flagship stores, merchants need to obtain exclusive authorization from the brand and ensure the integrity of the authorization chain. Store-type flagship stores require merchants to have service trademarks, i.e. Class 35 trademarks, and must provide a trademark registration certificate. If the merchant is not the owner of the brand rights, it must also provide an exclusive authorization issued by the brand to ensure the merchant’s business rights. In addition, store-type flagship stores must also provide a complete authorization chain for the brands they operate to ensure the legality and formality of the source of goods. Specialty stores require merchants to obtain store opening authorization from the brand and provide proof of brand sales authorization within the first level. Merchants need to ensure that the products they sell are genuine and comply with the relevant regulations and requirements of the brand. Specialized stores are required to provide trademark registration certificates for the brands they sell. For non-own brand products, merchants are also required to provide full-link brand sales authorization certificates within Level 3 to ensure the legality and traceability of the source of the products.
6. How to successfully enter JD International
To successfully enter JD International, merchants need to pay attention to the following points. First, make sure you meet the entry requirements and have all the required information ready. Secondly, understand JD International’s investment policies and market needs in order to better position your products and brands. In addition, merchants also need to pay attention to changes in platform rules and policies and adjust their business strategies in a timely manner. Finally, maintain good communication and cooperation with the platform to jointly promote business development.
As an important platform for cross-border e-commerce, JD.com provides overseas brands with valuable opportunities to enter the Chinese market. By understanding the entry conditions, procedures and fees, merchants can better plan their own cross-border e-commerce path. I hope this article can provide you with useful reference and inspiration for opening a store on JD International, and help you achieve the success of cross-border e-commerce.