Analysis of differences between JD Global Shopping, JD International and Tmall International

With the acceleration of globalization, overseas shopping has become the choice of more and more consumers. As a leader in China’s e-commerce industry, JD.com has launched two major platforms, JD Global Shopping and JD International, to meet consumers’ growing overseas shopping needs. However, although these two platforms both involve the sale of overseas goods, they have certain differences in positioning, operating models and product sources.

1. The difference between JD Global Shopping and JD International

Positioning

JD Global Shopping mainly targets ordinary consumers and provides a diverse selection of overseas products. It delivers high-quality overseas products quickly to consumers through bonded area shipments or direct mail. Jingdong International, on the other hand, serves more professional buyers or merchants who have specific needs for overseas products. The product categories are richer and may involve luxury goods, high-end electronic products and other fields.

Operating model

JD Global Shopping usually uses its own operations or cooperates with overseas suppliers to screen and quality control products to ensure that consumers are buying genuine products. JD International may include more third-party merchants with a wider range of product sources, which also makes consumers need to be more cautious when choosing products.

2. Discussion on the authenticity of JD international products

Consumers are generally concerned about the authenticity of JD.com’s international products. However, we cannot generally conclude that JD.com’s products are all fake. In fact, JD International has strict qualification review and product quality control measures for merchants.

Judgment method

• Merchant Reputation: Consumers can judge the authenticity of the product by checking the merchant’s reputation and user reviews. Merchants on JD International have been strictly screened by the platform and have a high reputation.
• Authenticity Guarantee: Genuine products usually provide comprehensive after-sales services, including returns and exchanges. When purchasing, consumers can check the relevant instructions on the product details page to ensure that the products they purchase are authentic.
• Official certification: The official certification mark, reasonable prices, official purchasing channels and transparent logistics information are all important basis for judging the authenticity of the product.

3. Differences between JD.com International and Tmall Global

Driven by the wave of globalization, cross-border e-commerce platforms have sprung up like mushrooms after a rain. For consumers who are keen on overseas shopping, JD International and Tmall International are undoubtedly two familiar names. They have attracted a large number of users with their rich overseas direct sales products, especially female consumers, who often buy their favorite foreign beauty brands on these two platforms.

Platform model and supply chain

JD International adopts a combination of overseas direct procurement and self-operation and an open platform, while Tmall International adopts a pure platform model. In terms of supply chain, Tmall International mainly adopts a bonded stocking model, which is relatively simple to manage; JD International uses three models: bonded collection, bonded stocking, and overseas direct mail, which require more precise management.

Business philosophy and service fees

Tmall International adopts a high-tech service fee strategy to ensure that the platform itself will not lose money. JD International, on the other hand, reduces technical service fees and pays more attention to protecting the interests of merchants by combining overseas direct procurement and self-operation with an open platform.

Product quality and guarantee

Whether it is Tmall International or JD International, they all promise that the products sold are original and authentic overseas. However, consumers still need to choose merchants and products carefully when purchasing. Although the platform has a strict review mechanism, some merchants still mix genuine and fake products.

In addition, for consumers seeking higher protection, choosing overseas direct mail may be a safer way. Although this method requires you to bear customs duties, it can ensure the source and quality of the goods.

To sum up, JD Global, JD International, and Tmall International are the three major platforms in the field of cross-border e-commerce. Although they all focus on the sales of overseas direct-operated goods, they have different aspects in terms of positioning, operation model, supply chain, and operation. There are significant differences in concepts and product quality assurance. When consumers choose a purchasing platform, they should weigh it based on their own needs and actual situation, and choose the platform that best suits them. At the same time, be vigilant during the purchasing process to ensure that you are purchasing genuine products and enjoy a pleasant shopping experience.