Detailed explanation of Ozon platform: a comprehensive guide from registration to operation

Ozon, as a leader in the Russian e-commerce market, has attracted the attention of many domestic and foreign sellers in recent years with its strong logistics system, extensive user base and multi-category products. This article will comprehensively analyze the Ozon platform’s registration process, seller rating mechanism, product categories, contract proposals, Ozon ID usage process, charging standards, etc., to help sellers better understand and utilize the Ozon platform.

Detailed explanation of registration process

1. Preparation phase

• Prepare necessary materials: including the company’s business license (only for companies), valid Wanlihui account number, etc.
• Visit the official website: Visit the Ozon registration page through the official website.
• Language selection: Select the Chinese language option in the lower left corner of the page.

2. Account creation

• Fill in the mobile phone number: Click the registration button and enter the mobile phone number, and select the international dialing code +86.
• Email verification: Fill in the email information and receive the verification code to complete the registration.

3. Fill in basic information

• Legal person information: Fill in the legal person’s name in pinyin.
• Company information: Select the region as China and fill in the organization code on the company’s business license.

4. Complete company details

• Address filling: Just fill in the street and building information, no more than 50 characters.
• File Upload: Upload your national registration certificate to prove legality.
• Payment method: Enterprise wallet bound to Lianlian Pay.

5. Review process

• Submit for review: Click “Send for review” and wait for 1-5 days for review.
• Real Person Authentication: It may be necessary to upload a legal person ID card and conduct facial recognition.

Seller ratings and product categories

1. Seller rating

• Product Reviews: Officially calculates the average of product reviews with at least two or more reviews.
• Price Index: Tracks the prices of similar products and calculates the competitiveness of sellers’ prices.

2. Product categories

• Products allowed for sale: Except for products that violate laws and regulations, counterfeit products and products prohibited from export, the Ozon platform allows the sale of all types of products.

Interpretation of Contract Proposal

• Importance: The contract proposal is the legal protection of the rights and interests of both parties.
• Operation steps: Enter the personal center to read the contract content and click “Accept Contract Proposal”.

Ozon ID usage process

• Security: Make sure your phone number is personal and not shared with others.
• Login flow: Authenticate via mobile phone number, no password required.

Detailed explanation of reasons for freezing

• Account Freeze: Failure to pay service fees on time, breach of contract terms, or selling outdated merchandise.
• Product frozen: sales of prohibited products, lack of necessary documents, abnormal price fluctuations, etc.
• Warehouse lock: Overdue allocation, shipment or high proportion of order cancellations.

Charging standards

• Registration fee: Around US$2000-3000.
• Platform usage fee: US$0.6 per item for physical products and US$0.3 per item for digital products.
• Logistics fee: Charged based on product type and weight.

Conclusion

As the leader in the Russian e-commerce market, the Ozon platform provides sellers with broad market space and development opportunities. By understanding and following the above registration process, operating rules and charging standards, sellers can better utilize the Ozon platform to achieve business growth. I hope this article can help all sellers successfully settle in Ozon and start a new chapter in cross-border e-commerce!

Please note that the above content is entirely based on the reference articles given and does not contain personal opinions or conclusions.