Detailed explanation of Ozon platform product rating rules and calculation mechanism

On the Ozon platform, product ratings are a key indicator of product quality and seller service levels. This article will comprehensively introduce the calculation mechanism, scoring rules and importance of product ratings, and provide methods on how to download the product rating report.

What is product rating?

Product rating is the average estimate of all reviews left by buyers on the product card. It reflects the buyer’s satisfaction with the product and helps sellers improve their products. Ratings do not take into account the textual information of the review, but refer to the customer’s rating of the product.

How to calculate product rating?

The product rating is calculated as follows:

• Item status: Only items in the “Showing” status will be rated. This means that buyers can see these items on the website. Even if the product is not in stock, as long as it is displayed on the website, its rating will be included in the calculation.
• Number of reviews: An item must have at least two or more ratings or reviews to be included in the calculation. This helps ensure the stability and reliability of the ratings.
• Exclusion criteria: Items that do not meet the above criteria will be excluded from the calculation. This includes items that are archived or in a “hidden” status, as well as items that have only one rating or no ratings at all.
• Formula: Add the ratings of all visible products on the same card and divide by the number of ratings. The scores for all cards are then added together again and finally divided by the number of cards.

View product rating statistics

In Ozon’s seller platform, you can view product rating statistics through the following steps:

Step 1: Navigate to Ratings → Products & Prices

In Ozon’s Seller Central, first navigate to the Ratings option and select the Products and Prices section.

Step 2: Click to download the report

In the Product Ratings section, you will see an option to download the report. Click this option and the system will begin preparing a detailed scoring report for download.

Report content

This detailed ratings report will include all product cards included in the average rating calculation, giving you the following information:

• Buyer review type: Understand the proportion of negative reviews (items rated 1-3) to positive reviews (items rated 4-5).
• Number of product reviews: Count the number of reviews for each product.
• Item Rating: The average rating for each card.
• Total Rating: The total rating of all products when the report is uploaded.

The importance of ratings

Ozon product ratings are directly related to the seller’s reputation and business development on the platform. Here’s how important ratings are to sellers:

• Trust building: Products and sellers with high ratings are more likely to win the trust of buyers. Buyers tend to choose items with higher ratings, viewing them as more reliable and high-quality options.
• Attract more buyers: In the highly competitive e-commerce market, high ratings are a powerful tool to attract potential buyers. It is an important indicator for buyers to judge whether goods and sellers are trustworthy.
• Increase sales: High ratings not only increase the visibility of your products, but also help increase sales. Buyers are more willing to purchase items that are approved by other users.
• Avoid negative consequences: Low ratings or negative reviews can have a serious impact on a seller’s reputation. It can lead to buyer avoidance or even long-term distrust of sellers.

How to improve product ratings?

In order to improve the rating of products on the Ozon platform, sellers can take the following measures:

• Provide quality products: The quality of your products is one of the most important factors that buyers care about. Ensure that the items sold are of good quality and meet the buyer’s expectations.
• Quality Service: Provide high-quality after-sales service and respond to buyers’ questions and feedback in a timely manner. Good communication and service attitude are crucial to buyers’ evaluation.
• Reasonable pricing: Price products reasonably while remaining competitive. Avoid pricing that is too high or too low to meet buyer expectations.
• Pay attention to buyer feedback: Pay attention to buyers’ evaluations and feedback and make improvements in a timely manner. Be proactive about issues raised by buyers and make adjustments where possible.

Through the above measures, sellers can establish a good brand image on the Ozon platform and attract more buyers to choose their products.