Ozon Platform Operation Guide: Comprehensive analysis from overdue shipment calculation to product image uploading
Calculation method of overdue shipment percentage and its importance
The calculation of the percentage of overdue shipments is critical to managing and monitoring the supply chain. Through this indicator, we can detect problems in the supply chain in time and take corresponding measures to ensure the smooth and efficient operation of the supply chain.
Calculation method
The overdue shipment percentage refers to the proportion of goods that were not transferred to the logistics service on time due to the seller’s own reasons within the last 7 days. If this ratio exceeds 20%, the Ozon platform may block the seller’s realFBS warehouse.
The calculation of overdue shipments involves the following steps:
- Statistical scope: The calculation scope includes orders within the last 7 days, but does not include data on the current day and the previous day. Orders not shipped for more than two days will be counted as separate orders.
- Compare time: Compare the estimated shipping date in the user center with the actual time when the goods are delivered to the logistics service.
- Calculation formula: Overdue shipment percentage = Overdue quantity of goods delivered to logistics services / Total quantity to be shipped × 100%.
Special case handling
- Canceled orders will not be included in the overdue shipment calculation before being transferred to the logistics service.
- Ozon will only start calculating the overdue shipment percentage when the seller has sent at least ten self-delivery orders.
- If the seller’s warehouse is blocked, you need to wait until the blockade ends to restart sales.
Methods and techniques for efficiently uploading OZON product images
On the OZON platform, the quality of product images directly affects the visibility and sales effect of the product. Here are some key steps to upload and manage product images efficiently.
View and upload product images
- View pictures: In the seller’s backend, go to “Products and Prices” → “Product List” → “All Products” to view product pictures.
- Upload pictures: OZON allows up to 15 pictures to be uploaded for each product. You can upload one by one through your personal account, in batches using XLS files, or through the API interface.
Product SKU and image management
- When uploading images, make sure the image name includes the product’s SKU for easy linking.
- The same image can be used for multiple products, but be careful not to use the “/” and “_” symbols in the image description.
Frequently asked questions and solutions
- Image upload rejected: Check whether the image title meets the requirements and ensure that each image is correctly linked to the product.
- Add 3D photos: Upload via XLS file and add a link to the image in the “Photo Links 360” field.
Analysis of Ozon product release method
After the Ozon store is opened, it will provide an upload quota of 500 SKUs by default. As sales increase, the platform will increase the number of new SKUs.
Three ways to release products
- Background upload: Add products directly below the products and prices, and fill in the information step by step. Although the steps of this method are more scattered, product ratings can be seen in real time.
- Data collection and rapid release: Use ERP tools to collect product information and upload it with one click. It is suitable for sellers who have no supply of goods but want to engage in cross-border e-commerce.
- AI product assisted release: Combined with AI technology, such as ChatGPT, products can be released with one click. Pricing, translation and corresponding categories and attributes need to be made in advance.
No matter which method you use, ensuring product information is accurate is key.
How to quickly upload product videos to Ozon in China
On the Ozon platform, displaying products through videos can attract more potential customers and improve sales results.
Steps
- Make sure the video is uploaded to YouTube and copy the video link.
- Upload video links to Ozon in batches through your personal center or using templates.
Using videos to display products can not only increase the exposure of the products, but also effectively convey the unique features and usage of the products, providing potential customers with a more comprehensive understanding.
How domestic sellers ship goods on the Ozon platform
The Ozon platform allows domestic sellers to ship goods directly or through overseas warehouses. The important thing is to ensure that the products are delivered to buyers in time.
Self-delivery
Sellers need to find logistics providers by themselves. Currently, they support using logistics providers on aftership, such as CDEK. The lead time is 5 days, air shipment takes 8-10 days, and land shipment takes 19-25 days.
Delivery from overseas warehouse
Sellers can ship goods to overseas warehouses, and when buyers place orders, the overseas warehouses will deliver them directly. This method is faster, but it also requires good inventory management.
Domestic Shopping Guide on Ozon Platform
If you want to buy something on Ozon, you can follow these simple steps:
- Log in to the Ozon official website or APP.
- Search for product names or keywords.
- Select a product to view detailed information.
- Add to cart.
- Go to checkout and fill in the delivery information and payment method.
- Submit your order and pay.
The above steps can help you easily shop on Ozon and enjoy a convenient online shopping experience.
Through the above integrated content, sellers can better understand and master the various operations of the Ozon platform, thereby improving store operation efficiency and sales results. Whether it is overdue shipment calculation, product image uploading or product release, you need to operate it carefully to ensure that every step meets the platform requirements.