Ozon platform price management and optimization: setting up and using the price lock function

When operating an e-commerce business on the Ozon platform, reasonable price management is one of the keys to success. This article will introduce Ozon’s price types, price management tools, price locking functions and how to use them in detail to help sellers improve sales efficiency and attract more buyers.

Ozon Price Type

On the Ozon platform, you can manage multiple price categories, including:

• Current Price: The price of the product displayed on Ozon.
• Price before discount: The price with a slash through it and the current discount percentage displayed next to it.
• Discounted Price: The actual price after taking into account all promotions.
• Minimum Price: The price at which the price of an item falls below a certain threshold and can no longer go down.
• Ozon lowest price: The lowest price of the same product on the Ozon platform.
• Recommended price: The recommended price calculated by Ozon for the seller.

Price Management Strategy

On the Ozon platform, reasonable pricing strategies can help improve sales efficiency and attract buyers:

• Pricing wisely: Always consider competition and cost of goods when setting your current price.
• Use pre-discount price: Displaying pre-discount price can attract buyers and let them clearly see the discount offer.
• Develop promotions: Participating in promotions can increase product exposure and sales.
• Update prices regularly: Regularly update product prices based on market demand and competition.
• Set your minimum price carefully: Make sure your minimum price threshold is set appropriately.

Price Lock Function

What is Ozon Price Lock?

Price locking is an additional checking feature provided by Ozon to monitor product price changes. When the price of a product rises or falls significantly, Ozon will include the product in a price lock.

Why use price locking?

Benefits of using price lock include:

• Increase buyer loyalty: Buyers don’t have to cancel orders due to price errors or unusual fluctuations.
• Increase sales: Product price stability can avoid suspensions due to incorrect or excessive prices.

How do I unlock items?

If items are listed for price lock, you can unlock them by following these steps:

1. Visit the Price Lock Page: Log in to your Ozon seller account, select “Price” > “Price Lock” page.
2. Select Unlocked Products: Select the product you want to unlock from the product list. Make sure the price is correct. If the price is incorrect, you can edit it on the product information page.
3. Fill in the verification code and unlock: On the price lock page or price management module, click the “Unlock” button, fill in the mobile phone number and send the verification code, enter the verification code received, and click ” Confirm and Unlock” button.

How to unlock multiple products in batches?

If you need to unlock multiple products in batches, you can follow the steps below:

1. Edit Price Template: On the Price Lock page, click the Import button and download the XLS document containing all price locked items. Edit the price in the document, then follow the instructions in the “Price Management” column to upload the document.
2. Select Unlocked Products: Select the product you want to unlock in the product list and make sure the price is correct.
3. Fill in the verification code and unlock: Follow the steps mentioned earlier to fill in the verification code and click the “Confirm and Unlock” button.

Price update method

Sellers can change product prices in the following ways:

• Through Personal Center: Go to the “Products” option, select “Product List” or “Price” → “Product Price Page”, click on the price of the required product, and modify it on the information page .
• Via XLS document: Download, fill out and upload XLS templates to edit fields on product and price pages.
• Via API: Using the product update method, starting from September 1st, the currency_code field needs to be added.

Price update history

Sellers can view the history of product price updates in their personal center.

Reasonable management and timely updating of product prices are crucial for sellers operating on Ozon. This helps increase competitiveness, attract more buyers, and achieve performance growth. Through flexible price management strategies, sellers will gain more business opportunities and success.