How to perfectly fill in product cards on the Ozon platform to improve sales results

On the Ozon platform, filling out product cards is crucial to attracting buyers, providing clear information, and successfully completing transactions. This article will detail how to fill out product cards correctly based on different product categories, such as beauty and health, home products, baby products, home appliances, and clothing.

1. Beauty and health

• Name: Accurately display the brand, product type, series name and color number, making it easier for buyers to find the product in searches.
• Photos: High-quality images showcasing all shades in the collection, and video clips explaining the features of the lipsticks.
• Color Swatch Sticker: Makes it easy for buyers to select the color they want.
• Introduction: A concise but detailed description of the characteristics and texture of the lipstick.
• All required attributes: Fill in the filters and additional information used in the category.

2. Household items

• Name: Accurately displays the package type, size and material to help buyers quickly understand.
• Pictures: High-quality pictures and videos showing the interior of the package in full and in detail.
• Color Swatch Sticker: Buyers can choose bedding in different colors and sizes.
• Introduction: Detailed description of suit fabric composition advantages and additional information.
• All required attributes: Fill in the filters and additional information used in the category.

3. Children’s supplies

• Name: Displays product type, brand, collection name, weight, and dimensions correctly for easy search.
• Pictures: Show the advantages and size comparison of the product, and the advertising video introduces the product.
• Introduction: Describe the features and advantages of the product in detail.
• All required attributes: Fill in the filters and additional information used in the category.

4. Household appliances

• Name: Contains product type, brand, series name, item number, battery strength and color for easy search.
• Photos and videos: High-quality display of product features, details and accessories, and 360-degree photos showing the entire vacuum cleaner.
• Rich Content Section: Multimedia elements complement the text description and emphasize features and additional functionality.
• All required attributes: Fill in the filters and additional information used in the category.

5. Clothing

• Photos: High-quality display of product details from all angles, with a neutral background that doesn’t distract buyers.
• Color Swatch Sticker: Buyers can select jackets in other colors in their desired size.
• Introduction: Provide material characteristics and jacket construction details of the product.
• All required attributes: Fill in the filters and additional information used in the category.

Whether it is creative design or practical home furnishings, sellers use unique ways to shape their product promotions to attract buyers’ attention. This personalized filling method not only shows the professionalism of the seller, but also brings a unique shopping experience to consumers, making shopping no longer just a simple transaction, but a wonderful exploration and experience. Filling out product cards is key to attracting buyers and providing clear information. Making sure your product card names, photos, descriptions, and attributes are accurate will help increase sales and customer satisfaction.