Detailed explanation of Ozon Live live streaming methods and operating techniques and platform entry process

As a leader in the Russian market, Ozon e-commerce platform not only leads the new trend of cross-border e-commerce, but also accelerates the rapid development of the e-commerce industry by introducing the live streaming model. For those who want to expand their business in the Russian market For sellers, it is crucial to understand the live broadcast function and entry process of the Ozon platform.

Ozon Live benefits and requirements

Benefits of live streaming

In the Ozon application, sellers can display products, product specifications and usage methods in real time through live broadcast on the platform, and interact with buyers. Buyers can ask questions and purchase discounted products in the live broadcast room, and the live broadcast time is limited to one Hour.

Live streaming requirements

Live streaming regulations

• The live broadcast date and time, product list and discounts must comply with the regulations of the OZON platform.
• The anchor needs to introduce product features in detail in an interesting way and answer audience questions in a timely manner.
• The buyer is responsible for the process, including live broadcast room setup, talent show planning, etc., to ensure that the platform allows live broadcast of scripts.
• Product brand representatives or experienced users can become anchors. Depending on the product category and live broadcast format, stylists, chefs, designers, and trainers can also be qualified for this role.

Product regulations

• In order to inspire audience enthusiasm, the product must have promotional properties.
• During the live broadcast and for one hour thereafter, special discounts are required on products sold at a price that is at least 5% below the current price on the website.
• The warehouse needs to have enough inventory to meet audience demand.
• Merchants can display up to 12 products in each live broadcast, and each product has at least 5 minutes of display time.
• Adult products, drugs and nutritional supplements are not allowed to be broadcast live.

How to use OZON Live

1. Sellers who are using OZON for the first time need to apply for technical support from OZON before performing a live broadcast. Only after approval can they use the live broadcast function.
2. Select a topic and apply for subtopics.
3. Indicate the product category, planned live broadcast date, selected business package and financial budget when submitting the application.
4. After sending the application, OZON platform staff will contact the seller to confirm the details and assist in completing the first application.

Understand the Ozon platform entry process and techniques

Occupancy cost analysis

It is free to register on the Ozon platform, but if you register through an agent, you will need to pay a fee of about 5,000 yuan. After opening a store, merchants need to pay a certain proportion of commission, and the commission proportion for different product categories fluctuates between 2% and 13%.

Residence standards

In order to ensure the quality of the platform’s products and services, merchants need to meet the following conditions:

• Possess a legal business license from Mainland China or Hong Kong, with Chinese and English versions available.
• Provide proof of legal person identity.
• At least two years of experience in operating an Amazon store.
• Product prices (including logistics freight) must be competitive.
• Providing Russian customer service.

Setting-in process

1. Log in to Ozon Seller Center and register an account.
2. Fill out the application form in Russian.
3. Official review, usually reply within 2-3 weeks.

Merchant should pay attention to using the all-Russian format when filling in the information to avoid the application being ignored due to format errors.

Through the above introduction, we can see that whether you are using Ozon Live for live broadcast marketing or settling on the Ozon platform to carry out cross-border e-commerce business, you need to fully understand the platform rules and be prepared accordingly. Only in this way can we occupy a favorable position in the fierce market competition.